2019 Harley-Davidson sales: down for the fifth year in a row

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2019 Harley-Davidson sales: down for the fifth year in a row
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2019 Harley-Davidson sales: down for the fifth year in a row

2019 Harley-Davidson sales: down for the fifth year in a row

2019 Harley-Davidson sales: down for the fifth year in a row

2019 Harley-Davidson sales: down for the fifth year in a row

51 pictures

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Pan America is slated to hit the market at the end of 2020, the price is not yet known.

2019 Harley-Davidson sales: down for the fifth year in a row
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It is called Pan America, but is said to sell mainly in Europe. It complies with the Euro 5 emissions standard.

2019 Harley-Davidson sales: down for the fifth year in a row
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The American group wants to use it to launch its first travel enduro.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Bronx was also presented at EICMA 2019 and is set to roll out to dealers at the end of 2020. It complies with the Euro 5 emissions standard.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Bronx comes with the newly developed 975 cm³ V2, which is to go into series production for the first time with this model.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson LiveWire. Price: from 32,995 euros.

2019 Harley-Davidson sales: down for the fifth year in a row
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The electric Harley accelerates silently, but brutally.

2019 Harley-Davidson sales: down for the fifth year in a row
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Thanks to a low center of gravity, no lean angle and plenty of pressure, including control electronics, the quietest Harley is also the sportiest.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Street 750. Price: 7,395 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Street Rod. Price: from 8,395 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Iron 883. Price: from 10,615 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Iron 883 is offered with the smaller of the two Sportster engines.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson SuperLow. Price: from 10,395 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Sportster 1200 Custom: Price: from 12,275 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Iron 1200. Price: from 10,995 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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The colored tank design of the Harley-Davidson Iron 1200 costs 280 euros extra.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Forty Eight. Price: from 12,195 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Forty Eight is the best-selling Sportster model in Germany.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Forty Eight Special allows the rider to maintain an upright posture.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson SuperLow 1200 T. Price: from 12,695 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Roadster. Price: from 12,795 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Street Bob. Price: from 14,495 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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The Harley-Davidson Street Bob is a puristic single-seater chopper and was the best-selling Harley in Germany in 2019.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Sport Glide. Price: from 17,995 euros. Suitable for Euro 4 and A2.

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Thanks to removable accessories, the Sport Glide is cruiser and tourer at the same time, making it the most versatile of the Softails.

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Harley-Davidson Low Rider. Price: from 16,395 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Low Rider S. Price: from 19,795 euros. Euro 4.

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Harley-Davidson Low Rider S – new for 2020, but ultimately a variation of the familiar scheme: a sporty chopper from the Softail range.

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Harley-Davidson Fat Bob. Price from 17,695 euros. Suitable for Euro 4 and A2. Buyers can choose between the 107 and 114 Milwaukee Eight.

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Harley-Davidson Fat Bob 114. Price: from 19,795 euros.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Softail Slim. Price: from 19,495 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Deluxe. Price: from 20,995 euros. Suitable for Euro 4 and A2.

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Harley-Davidson Breakout 114. Price: from 23,795 euros. Euro 4.

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The Harley-Davidson Breakout 114 rolls on a 21-inch front wheel and a 240-inch roller at the rear.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Fat Boy 107. Price: from 21,695 euros. Suitable for Euro 4 and A2.

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Harley-Davidson Fat Boy 114. Price: from 23,795 euros.

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Harley-Davidson Heritage Classic 114. Price: from 23,995 euros. Euro 4.

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The windshield of the Harley-Davidson Heritage Classic 114 is just as removable as the pillion seat.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson FXDR 114. Price: from 21,995 euros. Euro 4.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Electra Glide Standard. Price: from 24,995 euros. Suitable for Euro 4 and A2.

2019 Harley-Davidson sales: down for the fifth year in a row
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Harley-Davidson Road King. from 24,395 euros. Suitable for Euro 4 and A2.

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Harley-Davidson Road King Special. Price: from 26,195 euros. Euro 4.

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Harley-Davidson Street Glide Special. Price: from 28,595 euros. Euro 4.

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The Street Glide Special has the full equipment package.

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Harley-Davidson Road Glide Limited. Price: from 29,195 euros. Euro 4.

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The Road Glide Limited has everything on board in terms of electronics and assistance systems that the Street Glide Special offers.

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The infotainment system of the Road Glide Limited Cockpit receives DAB +. The battery charge status, remaining range and usage statistics can be queried via smartphone.

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Harley-Davidson Road Glide Special. Price: from 28,995 euros. Euro 4.

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Harley-Davidson Ultra Limited. Price: from 30,595 euros. Euro 4.

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Harley-Davidson CVO Street Glide. Price: from 41,485 euros. Euro 4.

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Harley-Davidson CVO Limited. Price: from 44,085 euros. Euro 4.

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2019 Harley-Davidson sales: down for the fifth year in a row

Harley-Davidson sales 2019
Down for the fifth year in a row

The American motorcycle manufacturer Harley-Davidson ended the crisis year 2019 with a sales decline of 4.3 percent.


Uli Baumann

January 31, 2020

In the annual balance of Americans, there were 218,273 motorcycles in worldwide sales in 2019. In the previous year Harley-Davidson 228,051 machines still sold worldwide. The decrease is 4.3 percent. Harley-Davidson weakened even more in the home market. In the USA 125,960 motorcycles were sold, which corresponds to a decrease of 5.2 percent. In Canada, the slump was even 7.7 percent. Only 8,946 motorcycles were sold here in 2019.

Growth only in Asia

Harley-Davidson also saw a downward trend on the European market. With 44,086 two-wheelers sold, the decrease was 5.4 percent. Sales in Latin America are 3.9 percent below 2018. The cult brand was only able to sell 9,768 motorcycles here. The only bright spot on the balance sheet is the Asia-Pacific economic region. With 29,513 bikes sold, there was an increase of 2.7 percent.


2019 Harley-Davidson sales: down for the fifth year in a row


Harley-Davidson

The Americans also had to accept losses in the areas of accessories (- 5.5 percent) and merchandising (- 1.8%). Total Harley-Davidson sales in 2019 fell 8 percent to approximately $ 4.6 billion. The profit shrank by 31.4 percent to around 290 million dollars.

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