BMW sales in 2020: second-best result of all time

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BMW sales in 2020: second-best result of all time

BMW sales in 2020
Second best result of all time

Despite the Corona crisis, BMW was able to hand over 169,272 motorcycles and scooters to customers in 2020 and thus achieve the second-best sales result of all time.


Uli Baumann

01/20/2021

With the good 2020 result, BMW’s motorcycle division is only 3.4 percent below the previous year’s result. In 2019 Bayern were able to sell 175,162 two-wheelers – a record result.

BMW Motorrad boss Markus Schramm attaches the good result to the market launch of 13 new models, including the start of the new ones BMW R 18.

Germany strong, Europe largely stable

With an increase of 1,224 vehicles and thus 27,516 units sold, Germany was even able to improve on the previous record year and remains the largest market for BMW. This success also contributes to a gratifying pan-European result for BMW motorcycle at.


BMW sales in 2020: second-best result of all time


BMW

The effects of the pandemic have affected the main European markets in different ways. While France was also up on the previous year with 17,539 units (previous year: 17,300 units), Italy (13,918), Spain (11,030) and Great Britain / Ireland (7,315) had to post slightly lower sales figures. This results in a slight decrease in volume of minus 5.3 percent for the entire European region.

Further upward trend in China and Brazil

BMW continues to grow in the Chinese and Brazilian markets. With 11,788 motorcycles and scooters sold (previous year: 8,818), BMW recorded 33.7 percent growth in China. A similar positive development continues in Brazil. With 10,707 vehicles sold (previous year: 10,064) and growth of 6.4 percent, the South American market is among the top 7 BMW motorcycle markets in 2020.

BMW lives from the boxer


BMW sales in 2020: second-best result of all time


BMW

Of the almost 170,000 vehicles sold in 2020, around 80,000 were motorcycles with boxer engines. From the entry-level models G 310 R and G 310 GS the Bavarians were able to sell around 17,000 copies worldwide. Even the new ones F 900 models as R and XR were well received by the market. 14,429 of these were sold globally. Together with other models such as BMW F 750 GS, BMW F 850 ​​GS and BMW F 850 ​​GS Adventure the total share of the two-cylinder series is already over 35,000 units.

Conclusion

BMW comes through the corona crisis with a black eye. The drop compared to the previous year is only 3.4 percent. And 2019 marked an all-time high for BMW. The boxer engine continues to form the basis of success.

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