Harley-Davidson in Asia: Small-volume models from 2020

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Harley-Davidson in Asia: Small-volume models from 2020
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Harley-Davidson in Asia: Small-volume models from 2020

Harley-Davidson plans for Asia
Small-volume models from 2020

In order to secure its future, Harley-Davidson plans to also get involved in smaller displacements in the future. For India and the Asian region, models with a displacement of less than 500 cc are to be added as early as 2020.


Uli Baumann

05/28/2019

There Harley-Davidson can no longer grow with its established regular audience, the Americans seek their salvation in new segments and markets. With the LiveWire you get into the electric motorcycles, further e-models are firmly planned.

Small India Harleys for around 4,000 euros

However, growth opportunities can also be seen on the Indian and the entire Asian market. However, large-capacity cruisers and choppers are not the thing here. The Indian market in particular is expanding enormously. BMW and KTM have already recognized this and have launched appropriate models here with local partners. BMW produces the G 310 R and G 310 GS together with TVS Motors. KTM has teamed up with Bajaj to manufacture its small models.

Now Harley-Davidson seems to be following these examples too. As reported by the Indian media, Harley-Davidson is already developing models with a displacement of less than 500 cc. The 750 models, some of which are already manufactured in India, could serve as the technical basis. Insiders assume that Harley will look for a local partner for the production. In terms of price, the entry-level Harleys should be based on the Royal Enfield Interceptor 650, which is offered in India for the equivalent of around 3,200 euros. We expect prices of around 4,000 euros for the small Harleys.

The first models of the new Sub-500 generation could already be shown at EICMA 2019 in Milan.

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