The Swiss-Moto motorcycle fair becomes a moto festival

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The Swiss-Moto motorcycle fair becomes a moto festival
Moto Festival

Sports & scene

Events

The Swiss-Moto motorcycle fair becomes a moto festival

Swiss-Moto becomes a moto festival
New name, new location, disgruntled Zurich

The well-known Swiss motorcycle fair is banking on a complete change. It will move from Zurich to Bern in 2022 and give itself a new name. The previous organizer criticizes this decision. The trade fair date has now been set.


Uli Baumann

07/01/2021

The annual, national Swiss motorcycle fair Swiss-Moto, which is also popular with southern German motorcycle fans, will no longer take place in Zurich, but in Bern from 2022. Motorcycle fans also have to get used to a new name: Swiss-Moto is becoming the Moto-Festival – although this name has only been a working title so far. The starting signal for the next season will therefore take place annually in February / March in Bern from 2022. The organizers cite March 3 to 6, 2022 as the first trade fair date. Around 55,000 visitors and 200 exhibitors are expected.

Zurich criticized

The association of Swiss motorcycle and scooter importers Motosuisse has signed corresponding contracts with the trade fair organizer BernExpo Groupe. The name change of the fair became necessary because the brand Swiss-Moto belongs to the previous fair organizer Messe CH Group. From there comes criticism of the decision, in triad with the Eicma and the Intermot you feel let down by the industry, but are fierce about opening up Swiss-Moto as a platform for the Swiss motorcycle market.

More festival character

The change of location is only the first milestone for a new beginning. The fair is aimed at a wide audience, from young and new drivers to die-hard freaks and fans. In the future, the event should not only score points with the classic exhibition area for motorcycles and scooters, accessories and clothing, but also with a festival character and a broad supporting program including spectacles and demonstrations. This makes the event an attractive meeting point for younger target groups to discover new products and specialist knowledge. More attention should be paid to the demand for ecological technology and the trend towards electromobility.

The Bernexpo site is one of the largest exhibition grounds in Switzerland: eight exhibition halls in two building complexes combine around 40,000 square meters of event space and 100,000 square meters of outdoor space.

opinion poll

Online event instead of a classic trade fair – that’s the right way to go?

Voted 628 times

Yes, it’s timely.

No, I want to keep the classic mass.

Conclusion

The largest Swiss motorcycle fair is moving and giving itself a new name. That “Moto festival” The baptized format will start in spring 2022 at the Bern location and should have a festival character. The previous organizer in Zurich is criticizing in all directions, only the concept is not questioned.

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