Business – Jean-Luc Mars reorganizes Honda Moto in France – Strengthening relations with the network

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Jean-Luc Mars reorganizes Honda Moto in France

Business - Jean-Luc Mars reorganizes Honda Moto in France - Strengthening relations with the network

After 6 months of reflection, the new CEO of Honda Moto in France formalizes the reorganizations announced internally and specifies his strategy in terms of business, image and competition to resume the offensive on the French market. Explanations.

Strengthening relations with the network

As for the Honda dealer network, it is the former head of press relations Bruno Chemin who takes the role of sales director.

He will be responsible in particular for "re-establish special relationships with our network of dealers", specifies Jean-Luc Mars, because"we have a special effort to make towards our distribution network and Bruno, who has a long career at Honda, is by far the most qualified person" to do it.

The network of regional chiefs goes from nine to ten "for the sake of proximity"while Frederic Besson, formerly in charge of network development, returns to the field to take care of the West region by being based in La Rochelle.

For his part, Manuel Canals has been promoted to accessories product manager to develop the Honda accessories range. Finally, Honda France is preparing to recruit a new director of network development to replace Frederic Besson, a network development assistant whose main mission will be to offer sales training to dealers to provide them with new skills, and a special sales manager in charge of specific markets: motorcycle taxis, motorcycle rental companies, administration, etc. "We want to come back to these markets", warns Jean-Luc Mars.

Eric MICHEL

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