Jerôme Jullien (SIMA): Royal Enfield deserves a special mention

Via SIMA, Royal Enfield and Mash registered 3,545 and 2,633 motorcycles in France in 2019 (+98.5 and + 4.4%). For Site and its Premium readers, the marketing director of the French importer takes stock and sets his 2020 objectives. He discusses other subjects with us: the good health of the market, its developments, the Quartararo phenomenon, strikes, etc. MNC interview with Jerôme Jullien.

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Interview by Matthieu BRETILLE

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