First half of 2014: Harley-Davidson’s market report

Harley-Davidson has just completed the first half of 2014 with an increase of + 6.1% with 4,803 registrations. The marketing director of the American brand in France, Xavier Crepet, gives his impressions to Site readers. Review and interview.

Site: The French motorcycle market is on the rise again in … Is it thanks to good weather, new products, dealers, demo vehicle registrations, poor scores from previous years ?!
Xavier Crepet (Harley-Davidson France Marketing and Communication Director) : The good weather certainly played an important role in the (almost no winter), as it had played a more unfavorable one (almost no spring in 2013). To this, I would add the arrival on the market of some typical and attractive new products from a product and price point of view, which have come to animate the networks of these brands in demos and customer deliveries..

MNC: For you, what is the highlight of this first half of the year? ?
X. C. : The presentation of, the first Harley-Davidson electric motorcycle, which caused a worldwide buzz and is already generating a lot of interest from Harleyists and non-Harleyists alike. By presenting this motorcycle, Harley-Davidson shows its ability to reinvent itself while following future trends and respecting its DNA.

MNC: Regarding Harley-Davidson, what is your assessment of your first six months 2014 ?
X. C. : Harley-Davidson in France has experienced growth of + 6.2% in registrations since January 1 compared to the same period last year, and above the global market at + 4.9%. The, including the, has been selling well since its complete overhaul at the end of last year, as has the network which continues to grow, and our events which still attract so many people and each time convert new followers to the brand..

MNC: How is your second semester going? ?
X. C. : As every year, we are preparing the presentation of our new MY15 vintage (Model Year 2015, NDLR) back to school, a moment eagerly awaited by our clients and fans. The, unveiled in November 2013 at the Milan International Motor Show, will also make a remarkable arrival on French soil and will be available from September throughout the official Harley-Davidson network, on display and for testing. The starting price will be under € 8,000 including VAT, making the Street 750 the most accessible Harley-Davidson of our range of 32 models..

MNC: Finally, lowering speed limits on the roads make you fear a decrease in the attraction of the French for motorcycles and scooters? ?
X. C. : I don’t think that a further reduction in speed on the roads will reduce the interest of the French in everything that is on the road. On the other hand, the drunkenness they had with speed, they will seek it elsewhere, on motorcycles of character providing a unique experience and sensations from the first engine revs. Harley-Davidson is ready to welcome them with open arms !

Interview by Matthieu BRETILLE

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