Laurent Videmont (Piaggio): 1 in 4 scooters is a three-wheeled scooter
With 6,798 registrations, Piaggio posted a decrease of -16.8% on the French market but consoles itself with 9,466 MP3 (+ 12.3%). Laurent Videmont, Marketing Manager, draws up the 2014 balance sheet for Piaggio, Vespa and Gilera and sets out his 2015 objectives.
Site: What do you think of the general evolution of the French motorcycle market in 2014? ?
Laurent Videmont, Marketing and Network Development Manager Piaggio France: It is a two-sided balance sheet. In the 50 cc market, this market is still declining, even if it is more limited than in previous years. In the segment of 125 cc and over 125 cc scooters, the market is finally growing, mainly thanks to the segment of three-wheeled scooters (read our, Editor’s note). Today, this three-wheel segment is the segment that is growing the most in France
MNC: What is your assessment for your brand in 125 and large cubes? ?
L. V .: We can always do better. There are great satisfactions, but also products on which we have to work again and again in 2015 in order to find more customers..
MNC: Which models have performed particularly well this year ?
L. V .: The entire MP3 range is a success. But also the new range Vespa Primavera, Sprint and, mainly with ABS and traction control, a guarantee of safety
MNC: Who are those who have stayed behind? Why ?
L. V .: The . The reasons are not all identified. We thought that its repositioning in terms of price (4,399 euros including tax) would allow us to better attract scooter customers who are fond of comfort and safety..
| "Our network is increasingly aware of the new rules of modern commerce" |
MNC: How has your dealer network evolved this year ?
L. V .: Our network continues to develop in terms of quality. It is a work undertaken for several years and our network is becoming increasingly aware of the new rules of modern trade. Being closer to the end customer, offering more services, being a real consumer adviser. The work is starting to bear fruit and we will continue in this direction.
MNC: Did your new products for 2014 reach their commercial objectives? ?
L. V .: (no answer, editor’s note)
MNC: What was the pleasant surprise of your 2014? And the less good ?
L. V .: Even if this is not a real surprise, the new ones with ABS and traction control have known and still know a strong enthusiasm from the drivers..
| "Three-wheeled scooters are no longer a niche but a real market that Piaggio has grasped since 2006" |
MNC: In your opinion, what was the highlight of 2014 in the world of two-wheelers? ?
L. V .: In the world of scooters> 50 cc, the fact that in 2014, 1 in 4 (24.5%) scooters is a three-wheeled scooter! These scooters are no longer a niche but a real market that Piaggio has since apprehended. Piaggio’s MP3 range represents more than 70% of 3-wheeler sales in France.
MNC: What are your good resolutions for the year 2015 ?
L. V .: Continue, with our dealers, to offer quality services to users, continue to offer them scooters that correspond to their needs with financing resources adapted to their resources and above all continue to provide them with increasingly integrated vehicles. security and connectivity.
MNC: What are your major events in 2015 ?
L. V .: We will have time to talk about it again in a few months with the presentation of some new features. See you in March 2015 !
MNC: To conclude, what Piaggio ordered from Santa Claus this year ?
L. V .: Good humor, joy of life and fraternity.
Interview by Matthieu BRETILLE
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