A Ducati 848 Nicky Hayden Edition … for American bikers

Despite his worrying results on the Ducati GP9, Nicky Hayden still enjoys a good reputation at home in the USA. A very important market in the eyes of Ducati, who took advantage of the Laguna Seca GP to unveil a Nicky Hayden Edition of the 848 !

It is clear that in terms of communication and marketing, Ducati is as formidable and efficient as a Casey Stoner in great shape on his MotoGP from the Ducati Corse team. ! .

Cultivating its image with care through participations in the cinema – the Hypermotard thus served in the last Terminator – or appearances in the field of fashion and show biz – recently, the young bombshell singer Pixie Lott appeared on the handlebars of an 848 in a clip -, the builder of Borgo Panigale does not forget his unwavering sound passion for competition and … for limited series.

Thus, as a preamble to the United States Grand Prix at Laguna Seca (read), Ducati presented a very beautiful 848 “Nicky Hayden Edition” which more or less takes up the specific decoration displayed on the MotoGP of the “Kentucky Kid” during the ‘test.

Inspired by the Stars and stripes (the American flag), this achievement coincides with the celebrations of July 4, the American National Day. And Nicky Hayden would have personally followed the project in collaboration with the Ducati design center.

Author of his best result (5th) at home since his arrival at Ducati – lacking sensations and grip with the 800 GP9, the 2006 world champion had previously been sailing between 8th and 15th place -, the n ° 69 s is said to be extremely satisfied with the project. He will sign the tank of every motorcycle sold, making this special edition of the 848 "even more unique and exclusive", ignites Ducati.

If the Bologna brand wishes to emphasize that this gesture "demonstrates the affection Ducati has for its talented rider", the Kentucky Kid’s lack of results and the fact that the bike is only available in the United States – an important market for the Reds – also suggest a clever marketing approach. Nevertheless, the machine is proving to be very attractive and should undoubtedly titillate American patriotism … Forza Ducati !

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