Garage Days: Moto Guzzi plugged into the personalization trend
The Moto Guzzi network will showcase the four "pre-personalized" V7IIs as part of the Moto Guzzi Garage, from September 26 to October 3. The opportunity to take advantage of the discount of 1055 euros (!) On the V7II Scrambler (now displayed at 9499 €) or the 500 euros of accessories offered on the "classic" versions Stone, Special and Racer.
The will discover the four "pre-personalized" as part of, from September 26 to October 3. The opportunity to take advantage of the 1055 euros discount (!) On the V7II Scrambler (now displayed at 9499 €) or the 500 euros of accessories offered on the "classic" Stone, Special and Racer versions.
As a reminder, the Mandello brand has teamed up with recognized preparers to create four V7 bases transformed in different styles: .
These variations can then be personalized using a host of parts from the Moto Guzzi catalog, more or less stylish, practical and expensive..
The business is growing around personalization
Like Harley-Davidson, Triumph, then more recently BMW – with the NineT – and Ducati – with the Scrambler – Moto Guzzi anticipated the business opportunities to be seized thanks to the wave of customization and retro..
Not only does this phenomenon boost the sales of these modern motorcycles with a more or less retro look (the NineT is a hit, just like the Scrambler), but this very trendy trend is at the same time developing the business of accessories and equipment! Even tire manufacturers are benefiting, such as for example.
The success also extends to "non-motorcycle" products, as revealed by the appearance of real t-shirt collections., a checked shirt, jeans, fixie or even "vintage" jackets in the catalog of motorcycle manufacturers but also from equipment manufacturers, such as the new line of "Oscar" clothes from Alpinestars.
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