Rossi promotes video of new Bridgestone S20 Evo tire

Bridgestone once again calls on its prestigious ambassador, the nine-time world champion Valentino Rossi, to praise the merits of its new S20 Evo sport-road tire through a promotional video (read our Overview of Bridgestone road, track and all tires). field 2014).

Bridgestone once again calls on its, to praise the merits of its new S20 Evo sport-road tire through a promotional video (read our).

As comfortable behind a handlebar as in front of a camera lens, the Doctor – and his unmatched English accent! – reviews in particular the developments made to this tire designed for sporty driving, in particular its improved longevity "by 22%" and its better stability.

In short, "Vale" plays the luxury VRP for the Japanese manufacturer which relies on its fame and its track record to underpin its marketing discourse. Sure that the word of the idol of the Grands Prix has more reach than that of a "modest" retailer in a small loop !

Hopefully for Valentino – and his bank account! – that its partnership with Bridgestone will continue after the 2015 season, the date from which the tire manufacturer decided to stop being the official supplier of MotoGP (read).

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