Motul replaces Eni as WSBK title sponsor until 2020

The French lubricant manufacturer Motul, already title sponsor this year of the Grand Prix of the Netherlands, Japan and Valencia (read MNC of September 10, 2014), will add the Argentinian GP MotoGP to this list next year but also – and above all – the entire Superbike World Championship until 2020.

The French lubricant manufacturer Motul, already title sponsor this year of the Grand Prix of the Netherlands, Japan and Valencia (read), will add the Argentinian GP MotoGP to this list next year but also – and above all – l ” entire Superbike world championship until 2020.

Motul and Dorna took advantage of the Magny-Cours event (read) to formalize this new long-term partnership. The French brand will thus replace its Italian competitor Eni which appeared this season on the official logo of the championship..

"As in the FIM endurance world championship, the WorldSBK teams will be able to use our Motul Factory Line products, which are designed for competition and benefit from the experience accumulated with the major manufacturers who use our experimental products in MotoGP", specifies Romain Grabowski, Director of Motul Motorsport.

"This 360 ° partnership includes the launch of a line of WorldSBK by Motul products, aimed at championship fans, and we also have a brand new concept called" Motul SBK Experience "which will allow us from 2016 to offer our customers a unique experience for each race of the season ", continues the French manager.

"It is a great pleasure for us to see such an important brand in the history of motorsports join WorldSBK and share its values," said Marc Saurina, Sales and Marketing Director of World Superbike..

"Motul is the ideal partner to develop our brand experience concept since they have a real proximity to the DNA of production motorcycle races", insists the Italian boss.

Dominated in by four British drivers, the SBK world championship is therefore guaranteed, for the next five seasons, to have a certain "French Touch". !

Site naturally hopes that the French pilots will succeed next year to shine and kick some English pilots (Northern Irish or Welsh!) Out of the World Top 5. Because this year we must admit, our compatriots were far from the mark…

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