Harley plans to save $ 150 million a year
Following its decision to discontinue Buell and sell MV Agusta (read Site of October 15: Erik Buell announces the cessation of Buell production), Harley-Davidson specifies that the cessation of Buell’s activities should cost it 125 million euros. dollars (of which about 115 will be committed this year) but expects to save between 140 and …
Following its decision to discontinue Buell and sell MV Agusta (read), Harley-Davidson specifies that the cessation of Buell‘s activities should cost it $ 125 million (of which around 115 will be incurred this year) but expects to save between 140 and $ 150 million per year thanks to its restructuring.
At the same time, the American manufacturer began to prospect for the sale of MV Agusta, whose premises are still located in Varese in Italy (read).
"Buell and MV Agusta are great companies with respectable brands, high quality products and a great passion for motorcycling," Wandell acknowledges, but "our strategy of focusing on the Harley-Davidson brand shows that our investments in this brand represent a better use of the company’s overall resources ".
In the first eight months of the year, Harley-Davidson sales fell 22.9% worldwide and 25.5% in the United States compared to the same period last year, while the US heavy-duty market plunged 38.7% from 2008…
Most 100 Buell employees will therefore cease their work on December 18, turning – perhaps not definitively? – a beautiful page in the history of motorcycles…
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