Erik Buell decides to drop the EBR case…
Three weeks after Victory, another American motorcycle brand lowers its iron curtain: the relaunch of the company Erik Buell Racing started a year ago by the Liquid Assets Partners fund has not borne fruit. Explanations.
"What the flute"? The American motorcycle brand Erik Buell Racing has ceased operations … for! "It was a difficult decision for EBR because the company was only focused on its foundations and growth towards success," regrets the – too – small firm based in East Troy, Wisconsin (USA)..
"The team has worked tirelessly, it has provided all possible efforts to build the company," say the managers of the brand, stressing that none of the members can be held responsible for this new failure. On the contrary, "they, along with their families, receive our deepest gratitude for their efforts and dedication to EBR".
According to the big bosses, this decision to lower the mainsail and furl the fuck jib is due to "strong headwinds encountered when signing new dealers, key to sales and growth of a new business".
"In addition, EBR had only limited production in 2016 and that of 2017 was expected to fall short of targets," admit the American leaders. "The combination of low sales and announcements of other brands in the industry shutting down or stopping production only amplified the challenges EBR was facing."…
Three weeks later, and while to avoid bankruptcy, Erik Buell is forced to drop his business … Has he for all that made a definitive cross on his dreams of American sportbike? Nothing is less certain: Mister Buell is endowed with a sacred character – like his machines – and has continuity in his ideas (read again). To be continued ?
Related articles
-
Why Polaris is shutting down Victory Motorcycles The Polaris group has just announced the end of the activities of the Victory Motorcycles brand … The…
-
Business – EBR hopes to find a new financial partner in 2017 – Occasions BUELL
EBR hopes to find a new financial partner in 2017 Erik Buell Racing (EBR), the American sports motorcycle brand saved from bankruptcy by Liquid Assets…
-
The end of Victory Motorcycles marks a new milestone for Indian After the announcement of the end of Victory Motorcycles activities, what are the…
-
News – New Buell 1190RR: Erik Buell is still racing! – Used BUELL
New Buell 1190RR: Erik Buell still racing ! The Buell brand is not dead, far from it! Thanks to his new structure called Erik Buell Racing, Mister Buell…
-
Qianjang partners with MV Agusta to launch new Benelli motorcycles Could 2021 be the year of the real rise of Chinese motorcycle manufacturers? Still,…
-
Bimota receives official Kawasaki backing and unveils Tesi H2 Kawasaki Motors Europe is doubly participating in the rebirth of Bimota, the famous Italian…
-
Business – Erik Buell announces the shutdown of Buell production! – Used BUELL
Erik Buell announces the discontinuation of Buell production ! The video published today on the official Buell website (see opposite) seems incredible…
-
Business – EBR bankrupt: Erik loses the Buell again … – Used BUELL
EBR bankrupt: Erik loses the Buell again… Erik Buell Racing (EBR), the company created by Erik Buell after being let down by Harley-Davidson in 2009,…
-
Erik Buell Racing – restart in March 2016
Erik Buell Racing – restart in March 2016 EWC is back Erik Buell Racing is back! On March 18, the factory in East Troy, Wisconsin reopened. According to…
-
EBR 1190 RS – Erik Buell’s super sports car
Driving report: EBR 1190 RS Erik Buell’s super athlete The dead live longer. With the EBR 1190 RS, Erik Buell delivers an impressive sign of life….