New logo for the 2015 24H Motos

On the occasion of the 24 Heures Moto 2014, the Automobile Club de l’Ouest (‘ACO), creator and organizer of the event since 1978, unveiled the new logo which will be put in place for the 38th edition on the 18th and April 19, 2015 (yes the 24 hours of Le Mans are back in April, must be continued).

On the occasion of, the Automobile Club de l’Ouest (‘ACO), creator and organizer of the event since 1978, unveiled the new logo which will be put in place for the 38th edition on April 18 and 19, 2015 ( yes the 24 hours of Le Mans are back in April, must be continued).

"Motorcycles" in the plural, in red and black

Created by Antoine Tremblot, CEO of Leroy Tremblot, this new rather successful logo "illustrates, between forms and counter-forms, the alternation of day and night. It results in a strong, powerful and impacting sign which is expressed in red and black in order to nourish the brand and allow it to adhere to the motorcycle universe very widely identified with this color code ".

In addition to the rounding of the "back" of the 4 which can evoke the famous Dunlop curve emblematic of the event, we will note the evolution of the word "motorcycle" now declined in the plural: "initially perceived as an abbreviation, it is now provided with of an "S" thus illustrating all the categories registered in the programs of the 24 hours races organized by the ACO ", explains the organization in a press release.

"Long-term commitment"

"Since 1923, when the 24 Hours of Le Mans was created, and 1978, the year of the first 24 Heures Moto, the ACO has never ceased to work on promoting endurance in motor sports", explains Pierre Fillon, president. of the ACO, president of the world car endurance championship and also brother of the former Prime Minister of Nicolas Sarkozy, assuring that "the introduction of this new logo is a strong sign in the history of racing and marks the Automobile Club de l’Ouest’s commitment to endurance on two wheels as well as its long-term commitment as part of its development ".

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