Business – Jean-Luc Mars reorganizes Honda Moto in France – Jean-Luc Mars reorganizes Honda Moto in France

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Jean-Luc Mars reorganizes Honda Moto in France

Business - Jean-Luc Mars reorganizes Honda Moto in France - Jean-Luc Mars reorganizes Honda Moto in France

After 6 months of reflection, the new CEO of Honda Moto in France formalizes the reorganizations announced internally and specifies his strategy in terms of business, image and competition to resume the offensive on the French market. Explanations.

Jean-Luc Mars reorganizes Honda Moto in France

As soon as he was appointed head of Honda Moto France in May 2008, Jean-Luc Mars told us that he was going to carry out internal restructuring, in particular by "bringing together a certain number of marketing functions within the same department" ( read our).

This is now done with the creation of a new marketing and communication department, placed under the responsibility of a new marketing director, Richard Mathiau, who until now was in charge of product marketing. Before joining Honda two and a half years ago, Richard Mathiau held various commercial positions at Mini (BMW group) and BMW Motorrad..

Under the direct responsibility of Jean-Luc Mars, who clearly displays his ambition to "straighten out the brand to regain a position that Honda should not have lost", Richard Mathiau will oversee three departments: the Marketing department with Fabrice Porchier (assistant network marketing manager ), Gilles Michel (event marketing manager) and Ludovic Devos (relationship marketing manager, read in particular), the Products department with Frederic Puybareaud (product manager) and Aurelie Devambez (assistant) and finally the Press department with Sebastien Pernel (press manager) and Valerie Larousse (assistant).

Eric MICHEL

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