Official: BMW resells Husqvarna to Pierer Industrie AG

As expected yesterday (read MNC of January 30, 2013), BMW Motorrad operates a "strategic refocusing" by selling Husqvarna to Pierer Industrie AG from Stefan Pierer, CEO of KTM (photo).

As expected yesterday (read), BMW Motorrad operates a "strategic refocusing" by selling Husqvarna to Pierer Industrie AG from Stefan Pierer, CEO of KTM (photo).

BMW thus intends to operate "a strategic refocusing of its BMW Motorrad business sector" because "given the changes in the motorcycle markets, demographic development and increasing ecological requirements", the German group wants to focus "on the extension and the resources of the BMW Motorrad brand ".

BMW Motorrad therefore intends to "expand its product offering in order to open up future growth potential", which will include "the field of urban mobility and electromobility". In short: the city motorcycle has more of a future than the field motorcycle !

A sales contract for the acquisition of Husqvarna Motorcycles was therefore signed with the company Pierer Industrie AG (Austria) ", which will come into force" as soon as the authorizations required by the anti-trust legislation have been granted ".

And naturally, "the two companies have agreed to keep silent on the sale price." More information to follow on MNC: stay connected !

Related articles

• Business – ACEM: Hendrik von Kuenheim succeeds Stefan Pierer – Occasions BMW

  ACEM: Hendrik von Kuenheim succeeds Stefan Pierer The general assembly of ACEM (the lobby of motorcycle and scooter manufacturers near the European…

• Business – KTM CEO Stefan Pierer takes over the chairmanship of ACEM –

  KTM CEO Stefan Pierer takes over the chairmanship of ACEM The Union of European Motorcycle Manufacturers (ACEM), meeting in general assembly Monday in…

• Business – KTM merges Husqvarna and Husaberg – Used HUSQVARNA

  KTM merges Husqvarna and Husaberg The owner of the KTM and Husaberg brands, Pierer Industries AG, which acquired Husqvarna from BMW this winter,…

• Business – Royal Moto France, new Husqvarna importer – HUSQVARNA occasions

  Royal Moto France, new Husqvarna importer While SIMA has stopped importing Husqvarna motorcycles (read MNC of February 10, 2011), it is now Royal Moto…

• Business – New records for KTM (and Husqvarna) in 2014 – Used HUSQVARNA KTM

  New records for KTM (and Husqvarna) in 2014 KTM increased sales for the fourth year in a row. With 158,760 motorcycles sold around the world in 2014…

• Business – BMW Motorrad acquires Husqvarna Motorcycles –

  BMW Motorrad acquires Husqvarna Motorcycles It’s official: BMW Motorrad has just acquired Husqvarna Motorcycles. By separating from the very old Swedish…

• Business – BMW passes the milestone of 10,000 motorcycles sold in France – Used BMW

  BMW passes the milestone of 10,000 motorcycles sold in France For the first time in its history, BMW Motorrad crossed the 10,000 motorcycle mark in…

• Business – KTM could buy Husqvarna from BMW – Used HUSQVARNA

  KTM could buy Husqvarna from BMW BMW could part with the Husqvarna brand and sell it to KTM. The Austrian manufacturer would thus strengthen its…

• Business – MV Agusta bets on a new 4-cylinder … 1200! – Second hand MV AGUSTA

  MV Agusta bets on a new 4-cylinder … 1200 ! In an interview with our colleagues from the magazine Australian Motorcycle News, Giovanni Castiglioni…

• Testing – Spanish GP – FP2 testing: the official Ducatis’ turn! –

  Electromobility for two-wheelers Series vehicles, studies, prototypes From the e-scooter out of the box to stylish high-tech scooters, highly developed…