The big bosses of BMW inaugurate the new Daniel Motos in Bastille

This morning BMW Motorrad officials inaugurated the brand’s new flagship store in Paris, the Daniel Motos dealership in Bastille, which should allow the manufacturer to support its marketing repositioning.

This morning BMW Motorrad officials inaugurated the brand’s new flagship store in Paris, the Daniel Motos dealership in Bastille, which should allow the manufacturer to support its marketing repositioning.

To put an end to its "somewhat cold image of German engineers’ motorcycles" – according to the expression of the big world boss, Stephan Schaller himself -, BMW indeed wishes to attract a more international, younger, freer, more fun clientele. , more sure of herself, more optimistic (etc.) to stick to her new slogan (make your life a motorcycle ride) which is reminiscent of the spirit of .

Daniel Motorcycles "3.0"

At the head of this new Daniel Motos "3.0" (large bay windows, light wood, black ceiling and brick walls in New York loft style), we find a name well known in the motorcycle industry: Axel Vilaseca (in the center here -dessous), Managing Director of, owner of several concessions who invested "1.7 million euros in this new point of sale" at 15 boulevard Beaumarchais (3rd arrondissement).

Objective: n ° 1 in France on the more than 500 cc

With one in the segment of more than 500 cc in France (11 638 registrations), BMW Motorrad proudly claims its "second place in this segment behind Yamaha" and its . But "our objective is of course to go further", warns Stephan Schaller who is counting not only on the news, and already in concession but also the news and which will be launched in the spring.. Without forgetting the products produced in India with TVS Motor … To be continued naturally on MNC: stay connected !

The original Daniel Motos dealership, located a few turns of the wheels on avenue Claude Vellefaux (10th arrondissement), recently acquired by the Chapat group, "remains dedicated to after-sales, the restoration of classic BMWs and the customization of the brand’s motorcycles ", specifies BMW.

"New Premium Standards"

"We are very happy to present our BMW motorcycles and scooters in the heart of Paris in this privileged environment," said Herr Schaller (right below): "as part of our distribution strategy, we want to establish new Premium standards in the motorcycle world ".

"We can see a very strong development of BMW Motorrad in France and the sales results reach record levels year after year", underlined for his part Mr. Vilaseca (re-read in particular our, our and): "the fact that BMW Motorrad also focuses on the lifestyle around the motorcycle, rather than just the excellence of engineering and technology, makes the project particularly exciting ".

"We have to make BMW Motorrad part of a lifestyle because it is much more than a brand of motorcycles", confirms Marcel Driessen, director of BMW Motorrad France (left above): "Customers today expect BMW Motorrad dealerships offering a place to share their passion and interests, a space where they can meet and feel the enthusiasm surrounding the brand ".

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