Indian manufacturer TVS acquires English brand Norton
End of the financial turmoil for Norton: riddled with debt, the venerable English brand passes into the bosom of the Indian giant TVS for an amount of 18 million euros. Explanations.
Norton Motorcycle – under administration due to numerous debts, including a backlog of taxes of 350,000 euros – finds new life thanks to its takeover by TVS Motor Company, a two-wheeler subsidiary of the powerful Indian group TVS, which notably builds the for Bmw.
- MNC of January 31, 2020 : Norton is going through another difficult patch
- MNC of August 11, 2009 : Norton in the footsteps of Triumph ?
- MNC special file :
According to our British colleagues from, the amount of this acquisition would amount to "16 million" pounds sterling (about 18.4 million euros): a nice sum … to put in perspective, however, with the 8 billion figure Indian group business !
"Norton will maintain its own identity with dedicated strategies," (r) assures the deputy general manager of TVS Motor Company. "TVS Motor will work closely with Norton customers and employees to build the success of the brand and develop it together globally in the years to come," predicts Sudarshan Venu..
This acquisition is above all an attractive showcase for TVS, which does not hide it: "Norton is an iconic British brand known throughout the world: it is the opportunity for us to develop internationally", describes the group. who joins his compatriot Bajaj among the Indian manufacturers, owners or partners of European motorcycle brands (KTM and Triumph for Bajaj).
The Norton factory, based in Donington (Leicestershire) since 2013, produced limited series of very high-end motorcycles (, Dominator, 961 Cafe Racer and Sport Mk2) before considering the mid-range trail segment last year. displacement – and larger distribution – with the Nomad and Ranger. For 2020, the English manufacturer planned a limited series of 50 .
The brand, which lived beyond its means with its luxurious infrastructures and ambitious projects, had accumulated several million euros in debts with its suppliers and the English tax authorities, while some customers would still wait for their motorcycle for which of major down payments would have been paid…
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