Edouard Lotthe (Ducati): "Technology and safety equipment are becoming more and more important in the choice of our customers"

For Site subscribers, the CEO of Ducati West Europe draws up his 2018 report and looks back on the main subjects of the year: market development, new customer expectations, city traffic restrictions, electric motorcycles, the motorcycle show…. Interview with Edouard Lotthe.

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Interview by Matthieu BRETILLE

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