Fabien Dupontroue (KTM, Husqvarna): The motorcycle, the best defense against the virus

KTM generated 4,165 registrations in the first half of 2020, a decline of -8.6% (Husqvarna 1030 immates, -0.9%). The marketing and communication manager of the Austrian brand in France, Fabien Dupontroue, takes stock for MNC subscribers and discusses the containment, the strong recovery, the cancellation of exhibitions, etc.. First assessment.

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Interview by Matthieu BRETILLE

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