Thierry Stapts: getting Norton out of its confidentiality
The Parisian concession Paradise Motorcycles notably markets Norton, Headbanger, Bimota and CR&S motorcycles. Its director, Thierry Stapts, draws up his report for 2013 for Site and reveals his objectives for 2014..
Site: What do you think of the general evolution of the French motorcycle market in 2013? ?
Thierry Stapts, director of Paradise Moto: We particularly regret the constant decline in .
MNC: What is your assessment of your year? ?
T. S .: A bad year, punctuated by good development hopes in 2014 as well as a looming market.
MNC: Are you fully satisfied with the results of your best sales? What models have you disappointed on the contrary ?
T. S .: We distribute confidential brands and we will only be satisfied with our results when we manage to break one of our brands (especially) out of this confidentiality..
MNC: How has the second-hand market behaved? How important was this year to your network ?
T. S .: Demand for a Bimota, CR&S or Norton was strong and growing. This must be seen as confirmation of a new home market in crisis for several years.
MNC: In your opinion, did your new products for 2013 pass their first year? ?
T. S .: Given the long delivery times of our motorcycles, they are no longer really new when they arrive in …
MNC: What was the good surprise 2013 ?
T. S .: The enthusiasm of the public as well as on all the circuits and events where we were present: Moto Legende in Dijon, Iron Bikers in Carole, Cafe Racer Festival in Monthlery, Biker’s Classic in Spa, Bol d’Or Classique in Magny-Cours. The passion still exists, despite the intensification of the, proving that a slight relaxation of our policies on the issue would have an immediate positive effect on the market, but let’s not dream…
MNC: What was the worst ?
T. S .: The weariness and lack of motivation of our resellers, despite growing customer interest in different products of character.
MNC: In your opinion, what was the highlight of 2013 in the world of two-wheelers? ?
T. S .: The title of the youngster. I also deplore the deaths of and. Finally, I am also very annoyed by the flood of resources deployed by the great thinkers in charge of road safety, and by the politics and the media..
MNC: How were your 2014 novelties received by your network and by all bikers ?
T. S .: We have high hopes for, given the very high demand registered on the Domiracer. should logically emerge because the quality of the products is really increasing. will leave again thanks to its new management. And let’s not forget, who will be talking about her following her .
MNC: What are your good resolutions for 2014 ?
T. S .: Taking one of our brands out of privacy would be enough for our happiness.
MNC: What are your major events in 2014 ?
T. S .: Like every year, we will be present at the Moto Legende, Iron Bikers, Cafe Racer Festival, Biker’s Classic, Bol d’Or Classique, Charade Festival if it takes place, and of course some classic races with the Norton Manx, and the traditional driving days that we put in place to share good times with our customers.
MNC: To conclude, what Paradise Moto ordered from Santa Claus this year ?
T. S .: Good weather and a change of government.
Interview by Matthieu BRETILLE
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