Market reports – Triumph donf! – Used TRIUMPH

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Triumph in donf !

Market reports - Triumph donf! - Used TRIUMPH

The British manufacturer confirms its good progress and enjoys the luxury of recording a historic 2005 with its best scores ever recorded in France: + 56% with 3,049 registrations. Explanations from the sales manager.

Triumph confirms its good progress in France (read) and records a year 2005 described as "fantastic"with a 56% increase in sales.

The British manufacturer, which crosses the symbolic milestone of 3,000 registrations in France (3,049, a "historical record"), starts the year 2006 with a single watchword: customer satisfaction which must be felt"that it represents something special for the dealer".

Moto-Net: What is your assessment of 2005? ?
Christophe Couet, Sales Director, Triumph France: 2005 has been a fantastic year for Triumph as we broke our historic record in France with 3,049 registrations and + 56% progress. We have exceeded the symbolic figure of 3,000 registrations! On the other hand, Triumph has been acclaimed by motorcycle professionals in The cycle and motorcycle official as the brand offering the best support to its network. This proves that the quality approach that we have undertaken is bearing fruit. We will therefore continue on this path.

Moto-Net: Which are your best-selling models and why ?
CC. : Our bestseller is the Speed ​​triple with 1079 registrations, which sets it as the benchmark in the big roadster category. This bike combines a devastating look, extraordinary performance and its unique three cylinder! We also recorded very good performances with the Sprint ST, which represents 565 registrations. It is a model that is the joy of heavy riders wishing to combine motor character and protection. We are also seeing a big demand for the ABS model. Finally, the picture would not be complete without the Rocket III, which remains THE motorcycle of superlatives! Its exceptional engine captivated more than 300 customers in 2005.

Moto-Net: Which ones are less successful and do you know why ?
CC. : The Daytona 955 admits its age and appears a little offbeat in the Supersport 1000 cc landscape. However, I think it will still make people happy for 2006.

Moto-Net: What was the pleasant surprise of this year ?
CC. : Our "Modern classic" market (Bonneville, Bonneville T100, Thruxton) is developing very satisfactorily. This market, although small compared to the overall motorcycle market, really corresponds to the expectations of our customers in terms of performance, look and image that the motorcycle returns to its owner. It represents 700 motorcycles in 2005 and should exceed the bar of 1000 registrations with the contribution of the Scrambler in 2006.

Moto-Net: What was the least pleasant surprise? ?
CC. : Is it pretentious to say we haven’t had one ?

Moto-Net: What are your sales targets for your new models? ?
CC. : For the Daytona Triple 675, we think that it will be a little out of step with the hyper competitive Supersport 600 market and that it can therefore attract customers who are looking for both outstanding performance for the category and a timeless look. It is truly "incomparable" and should fill some 500 customers. For the Scrambler 900, it is the missing link in our classic range. What about references to Steve Mc Queen and The great Escape ? Driving position, "gnac" engine and vintage look will make its success! It’s the cool attitude. We think it will appeal to around 400 clients.

Moto-Net: Will the Daytona 675, which wanted to be "incomparable", race in English Supersport? What would you think of this direct confrontation with the Japanese 600 and the Ducati 750 ?
CC. : It did not want to be "incomparable", it is and will remain so for a long time! You will see it when you try it! However, I have no information about the English Supersport.

Moto-Net: What are your goals for 2006 ?
CC. : Our objective for 2006 is to exceed 3,600 registrations. But beyond the sales figures, we are very attached to a quality objective which is customer satisfaction. We want every Triumph customer to feel that they represent something special to the dealer and that they are treated accordingly..

Moto-Net: How will you achieve these goals ?
CC. : We are going to make a targeted communication concerning the novelties as well as two "Open House" weekends for the "Modern Classic" range and the "Urban Sport" range. Our desire is also to continue our customer satisfaction program, which will increase our quality of service to the end customer. Finally, we want to maintain the strong motivation and involvement of our network, which believes in the long-term development of Triumph and which is supported in its action by the enthusiasm and professionalism of the Triumph France team..

Moto-Net: Are you satisfied with your network ?
CC. : Our network is now in phase with our development. He is proud to represent the brand and makes the necessary investments to increase customer satisfaction. We have designed a program of specific fittings for the concessions and 15 of them will be equipped before the end of the year. This will constitute an additional step to increase the overall image of the network and the brand. On the second-hand side, we are satisfied that our models are increasingly sought after second-hand because this reflects the market’s confidence in us. Finally, I must tell you that all the dealers who use Moto-Net professional solutions are really delighted by the feedback and the quality of the customer contacts. !

Moto-Net: Why don’t you offer basic but fun models for beginners ?
CC. : It’s not Triumph’s policy today, but who knows what the future will hold. ?

Interview by Matthieu BRETILLE

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