Motorcycle market: the morale of French bikers in good shape !
While sales of 125 cc motorcycles and scooters fell again in France last month (-4.8%), those of larger displacement motorcycles and maxiscooters increased significantly (+ 23.5%). Site is studying this month of October 2017 closely…
Page 1 – The morale of French bikers in good shape
In its October 2017 report, INSEE announces that "household confidence in the economic situation has fallen for the fourth consecutive month: the indicator which summarizes it loses 1 point and returns to 100, its long-term average. has been above this threshold since May 2017 ". Either since the presidential election.
To boost the morale of his fellow citizens, Emmanuel Macron would have every interest in promoting the passage of the A / A2 license: sales of motorcycles and scooters "over 125 cc" have continued to rise since the start of the year (+8 , 5%) and increased by a quarter last month !
Forced by the entry into force of the Euro4 standard on January 1, the complete renewal of ranges from all manufacturers has aroused interest among consumers and revived the activity of sellers. But the 125 cc sector (accessible to B licenses) does not benefit from the same boom…
Down 7.1% over the year as a whole, registrations of 125 scooters and small motorcycles plunged from 4,391 to 3,623 between and October 2017! Compared to, the comparison is less catastrophic since two hundred registrations are missing, i.e. a decline limited to -4.8%.
In the 125 cc, the results of the brands were particularly heterogeneous last month: on the monthly podium alone, the number one Honda accelerated, Yamaha slowed down and Piaggio pounded … Behind, Peugeot resisted, Kymco and Sym have battled, Mash shone and MBK continued to decline.
Among the big cubes, the month of October 2017 was clearly more solid: the "more than 125 cc" almost equaled their score of the previous month (7872 against) and exploded that reached in: + 23.8% !
This remarkable increase is entirely generated by the Top 5 manufacturers in France: Honda (number two in this sector) is growing the most, followed by number one Yamaha, Kawasaki, BMW and Harley-Davidson. The following five brands and the others lose in market share, even in volume.
It should be noted that the weather was very good for business: temperatures were above normal over the whole of France, the sunshine was generally excess and the precipitation was particularly low, even locally zero. !
MNC also notes that the Toussaint school holidays were later this year: biker dads – and biker moms! – had a little more time to go to the dealership and fall for a new model of – large – motorcycle or – maxi – scooter…
The details and the complete analysis of the evolution of the market during the month of October 2017 are available on the following pages for our premium readers: good reading !
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