Paris Motor Show – Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay –

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Motorcycle shows: Intermot 2018 full throttle to keep the Paris Motor Show at bay

Paris Motor Show - Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay -

The organizers of Intermot, the motorcycle show in Cologne (Germany), draw up an extremely satisfactory assessment of the 2018 edition which took place during the first week of the Paris Motor Show. New in 2019, visitors and exhibitors: Intermot announces a full box … to taunt its French competitor ?!

This month of October 2018 is particularly busy for lovers of motorcycles and scooters, with the simultaneous holding of two international shows: Intermot in Cologne from October 2 to 7 and Mondial de la Moto in Paris from October 3 to 14. This "duplication" is explained by the decision to combine the car and the motorbike during the Parisian show in order to increase attendance in the "two-wheeler" section (Hall 3).

  • MNC of October 4 : 
  • MNC special file : 
  • MNC special file : 

This poker move from the promoter of the World Cup, supported by several French subsidiaries, will it be successful? To see with regard to the difficulties of mixing two and four-wheelers, if only in terms of communication: the sacrosanct "car" occupies a large media space to the detriment of the "bike", as MNC has said. found Porte de Versailles in … who was unaware of the existence of the Mondial de la Moto !

The uncertainties over the success of the French initiative have also weighed on the strategy of certain manufacturers who preferred to bet on Cologne. This is the case of the Piaggio group -, despite being the leading MP3 market -, of Ducati – only represented in Paris by its -, of BMW – which only exhibits in Hall 5 – and of KTM which presents its range at the Mondial. 2018 … while its parading in Germany.

  • MNC of September 28, 2018 : 
  • MNC of September 25, 2018 :
  • MNC of September 7, 2018 :
  • MNC of September 7, 2018 :
  • MNC of September 7, 2018 :
  • MNC of September 5, 2018 :
  • MNC of September 3, 2017 : 

"Intermot plays a central role in the world of two-wheelers"

"What is important, even more than the considerable number of visitors, is the statement made by the main players in the sector that Intermot Cologne plays a central role in the world of two-wheelers", does not fail to emphasize Gerald Bose, president and general manager of "Koelnmesse", the enormous enclosure which hosts the German motorcycle show every two years on some 180,000 m2.

Paris Motor Show - Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay -

"For the first time in the history of Indian Motorcycle, it is outside the United States that we presented a model in world premiere and we have deliberately chosen Intermot of Cologne for this launch", also indicated Grant. Bester, vice-president of the Polaris group whose Indian brand unveiled the very attractive .

  • MNC of 2 October 2018 :

"The event is very international and the German market is extremely important for Indian Motorcycle", continues the American leader. "Our new models have had a huge impact on buyers and international journalists".

The organizers of the Intermot estimate at "220,000" the number of visitors who would have thronged in front of the stands of "1,041 exhibitors" during the six days of the show. These figures would confirm the "record set by the previous edition" and are above all to be compared to the "165,000" visitors announced during the last one, attendance also down (180,000 visitors announced for)… 

Recall that other manufacturers have on the other hand distributed their forces evenly between Germany and Paris, such as Kawasaki which lifted the veil on four new 2019 models () on the same day and at the same time on both shows. The Akashi brand is also causing a sensation at the Mondial with its enormous stand of 1,400 m2, practically as large as those of Honda, Suzuki and Yamaha combined, where also a !

Intermot acclaimed by young people

Another positive signal sent back by the Rhine metropolis: its attractiveness to a young audience, since the number of visitors "under 21" has increased "by around 50%" at Intermot! This indicator will undoubtedly catch the eye of motorcycle manufacturers, who seek at all costs to rejuvenate their customers to renew them.. 

Paris Motor Show - Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay -

The organizers of the German show attribute part of this success to the “Intermot Customized” space launched in 2016, which, as its name suggests, gives pride of place to transformed motorcycles and the world of customization. The hall dedicated to "preps" also hosted the world championship of the discipline (AMD World Championship of Custom Bike Building), an event deemed very mobilizing with no less than "107 motorcycles registered".

"Intermot Customized mobilized well-known transformers and renowned distributors but also a good number of new entrants and suppliers of accessories present for the first time in Cologne", rejoice the organizers who had also provided spaces for barbers and tattoo artists, now inseparable from the "preparation" and "vintage" movements with the essential seller of checked shirts !

Paris Motor Show - Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay -

Finally, the German show has endeavored to provide a prominent place for bikers – another prime target for manufacturers – thanks to its initiative. This female event offers bikers a tour of the stands on which motorcycles and clothing are specially intended for them. Smart !

"also provides information on current offers in terms of motorcycle tours, safety, technology and sport for enthusiastic pilots", specifies the organizer, who indicates that the percentage of bikers interested in this new program would have increased from "18 to nearly 22%" between the first and the last day.

Will Paris be able to overtake Intermot ?

The Mondial de la Moto de Paris has therefore been warned: Intermot is sharpening its claws to retain its status as an essential showcase for the motorcycle world, at the asp of the star show in Milan (Italy). Will the French show support the comparison thanks to the reunification of the car and the motorcycle, a format already adopted until 1986? ?

Paris Motor Show - Motorcycle shows: Intermot 2018 full throttle to keep the Mondial de Paris at bay -

Answers from Sunday, October 14, the date on which the promoter AMC will be able to count the total number of visitors to the 2018 Paris Motor Show. Remember that for Christophe Decultot, General Manager Honda France, attendance at the Paris show must increase considerably to justify its interest.

  • MNC special file : 

"The return on investment of the Paris Motor Show is not sufficient: it would be necessary to double or triple the number of visitors", explained to us the CEO of the French subsidiary in as part of our MNC file on the Mondial de la Moto. Let us hope that the French objectives will be achieved so that the various European exhibitions can coexist for the benefit of bikers. !

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