The Kawasaki network’s strategy in the face of the coronavirus

How is the Kawasaki motorcycle dealer network reacting to the Covid-19 crisis? What actions have been put in place to relaunch activity since deconfinement? Answers in our MNC interview with Antoine Coulon, Kawasaki France Marketing Manager. Interview.

Kawasaki dealers take on deconfinement

All motorcycle manufacturers are heavily impacted by the effects of the coronavirus pandemic, which in France is reflected in a drop in sales from and to. Bye bye the double-digit annual growth ambitions that the + 24% at the start of the year led to hope…

• MNC file: 
• MNC of April 22, 2020 : Kawasaki manufactures masks and hydroalcoholic gel
• MNC Interview : 
• MNC file : 

Beyond the loss of sales for the brands, there are also inevitable difficulties for their network of dealerships, on the front line in the face of the cessation of activity. Some even risk an "economic tsunami," according to the National Automotive Professions Council. "Cash is – and will be – a problem for many," worries Nadine Annelot, president of the 2-wheeler sector of the CNPA..

After having manufactured against the Covid-19 and to compensate for their forced immobilization during confinement, Kawasaki (re) goes on the offensive on a commercial level to try to "make up for lost time", as the marketing manager explains to us of the French subsidiary, Antoine Coulon.

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Interview Antoine Coulon (Kawasaki France)

• How your network got through containment ?
• In addition to the extended warranty you have just granted on your motorcycles, what measures do you envisage to attract new customers to dealerships? ?
• What are the first feedbacks from your dealers on customer behavior since deconfinement? ?
• Do you have any idea of ​​deferred and upcoming purchase intentions ?

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