Accessories – Bihr unveils important projects on the motorcycle equipment front –

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Bihr unveils major projects on the motorcycle equipment front

Accessories - Bihr unveils important projects on the motorcycle equipment front -

The Bihr group, which exhibited many new motorcycle equipment at the EICMA show in Milan, unveils ambitious projects: the takeover of MotoDirect (owner of RST) and an association with Energica electric motorcycles. Explanations.

The giant in the distribution of motorcycle equipment and parts Bihr (Alcopa group), which distributes 300 brands and 200,000 items in 14,000 points of sale, assumes its status as "the leading European distributor of spare parts, accessories, motorcycle tires and equipment "with an imposing stand at the Eicma trade fair in Milan (Italy). On the one hand, the novelties of its brands (Answer, Arai, Bell, RST, Oakley …) and on the other hand tools for professionals, such as workshop equipment from the Italian Beta, which recently joined his huge wallet.

  • MNC special file : Everything you need to know about Bihr
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Among the highlights of the show is the announcement of the collaboration between the British manufacturer RST and the now essential French manufacturer of electronic airbags, which already supplies its wireless inflatable protective vests to equipment manufacturers such as Ixon, Held or Furygan.. 

The best is Bihr’s friend ?

This new partnership takes on a particular resonance for Bihr, who revealed in Milan the “100%” takeover of its English competitor MotoDirect (distributor of the AGV, Arai and Motul brands in the United Kingdom), also owner of the Wolf brands … and RST. In short: the Bihr group now owns the motorcycle equipment brand on which it has great international ambitions.

"The primary objective of the transaction is to develop the RST brand around the world," confirms Bihr, who has managed RST distribution in Europe for three years. "The two teams will combine their respective know-how to become the main distributor of pilot equipment in Europe".

Accessories - Bihr unveils important projects on the motorcycle equipment front -

This association will officially enter into force in "January 2020" while the "parts and accessories" activity of Bihr will be deployed in the United Kingdom by relying on the "MotoDirect distribution network" from 2021, predicts the giant European. 

Bihr connected to all sectors !

Because Bihr’s thirst for expansion seems insatiable, as highlighted by three other strategic announcements unveiled in Milan: on the one hand, a new partnership signed with Showa by GPE (Genuine Parts Europe) will enable Bihr to distribute suspension components Japanese – especially for motocross – and repair kits for workshops.

 Accessories - Bihr unveils important projects on the motorcycle equipment front -

Another favorable development for Bihr: its distribution contract for the Oakley brand – until now restricted to France – now also covers Spain and Portugal. An extension celebrated with new masks with a new design and "MotoGP sunglasses" (the Californian manufacturer offered in 2019 eight limited series frames in the name of certain emblematic circuits such as Assen, Jerez, Le Mans or Phillip Island above ).

Finally, Bihr was pleased to unveil at EICMA 2019 its "first step towards eco-sustainable Energica cooperation". This not very explicit formulation reveals a priori future distribution agreements between the distributor of French origin and the, moreover, official supplier of the very "trendy" World Cup. .

  • MNC file : All Energica news
  • MNC special file : 

"It is a real honor for us to be partners of the Italian manufacturer of high performance electric motorcycles", rejoices the CEO of Bihr Christophe Piron, who considers that "the solutions of electric mobility are essential for the future of the market of motorcycles ". 

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