Ducati needs to change advertising

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Ducati needs to change advertising
Jelicic

Ducati needs to change advertising

Ducati needs to change advertising

Ducati needs to change advertising

Ducati needs to change advertising

18th pictures

Ducati needs to change advertising
Ducati

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Ducati XDiavel: 19,990 euros; Ducati XDiavel S: 22,990 euros.

Ducati needs to change advertising
Ducati

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The Ducati Multistrada 950 costs from 12,990 euros.

Ducati needs to change advertising
Ducati

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The Ducati Multistrada 1200 is available from 16,590 euros. However, the Pikes Peak pictured here costs 22,990 euros.

Ducati needs to change advertising
Ducati

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Ducati Multistrada 1200 Enduro: from 19,990 euros.

Ducati needs to change advertising
Ducati

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The Ducati Hypermotard 939 costs from 11,990 euros, the SP version is available for 15,790 euros.

Ducati needs to change advertising
Ducati

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Ducati Monster 797: from 8,990 euros.

Ducati needs to change advertising
Ducati

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Ducati Monster 821: from 11,190 euros.

Ducati needs to change advertising
Ducati

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Ducati Monster 1200: from 14,190 euros. The R version shown here costs 18,690 euros.

Ducati needs to change advertising
Ducati

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Ducati Supersport: 12,990 euros; Ducati Supersport S in red: 14,590 euros; Ducati Supersport S in white: 14,790 euros.

Ducati needs to change advertising
Ducati

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Ducati Scrambler Sixty2: 7,790 euros.

Ducati needs to change advertising
Ducati

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Ducati Scrambler Icon: from 8,790 euros; Ducati Scrambler Full Throttle / Classic: from 10,290 euros; Ducati Scrambler Desert Sled: from 10,990 euros; Ducati Scrambler Flat Track Pro and Scrambler Cafe Racer: from 10,990 euros.

Ducati needs to change advertising
Ducati

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Ducati Scrambler Desert Sled: from 10,990 euros.

Ducati needs to change advertising
Ducati

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Ducati Scrambler Cafe Racer: from 10,990 euros.

Ducati needs to change advertising
Ducati

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Ducati 1299 Panigale: 20,990 euros; Ducati 1299 Panigale S: 26,190 euros.

Ducati needs to change advertising
Ducati

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Ducati 1199 Panigale R: 32,990 euros.

Ducati needs to change advertising
Ducati

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Ducati 1299 Superleggera: 79,000 euros.

Ducati needs to change advertising
Ducati

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Ducati 959 Panigale: from 16,590 euros.

Ducati needs to change advertising
Ducati

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Ducati Diavel: from 18,490 euros. The Ducati Diavel Carbon pictured here costs 21,890 euros.

counselor

traffic & business

Ducati needs to change advertising

Ducati needs to change advertising
Factory specification vs. test bench

It wasn’t entirely a lie. But not really true either. For a long time, Ducati had to distinguish between the overly optimistic performance information in advertising and the realistic one in the vehicle documents. Not anymore.

Michael Schumann

02.03.2017

at Ducati For example, the Multistrada 1200 is advertised with 117.7 kW, but my vehicle registration only says 112 kW. Is that allowed? ”Over the years, MOTORRAD has received email inquiries like this one from Winfried W. from Munich. The answer seemed clear for a long time, but it is only now official: No, that is not allowed – and therefore prohibited. Ducati in Germany now has to bow to this ban. In response to a MOTORRAD inquiry, Ducati confirmed that it had received a warning from the competition headquarters for its performance information used in advertising. Consequence: “In order to avoid irritations in the future, we will only use the performance data contained in the vehicle documents in advertising and other means of communication,” says a statement from Ducati’s Germany headquarters in Cologne. What has happened there?

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HP / kW figures are usually significantly higher

The MOTORRAD editorial team has known the problem for years: whether in press releases, the technical data on the company website or in advertising brochures, the HP / kW figures given by Ducati for the individual models are usually significantly higher than those in the vehicle documents. Ducati uses a different measurement method than the one that is required by law for the homologation data in the vehicle documents.


Ducati needs to change advertising


Ducati

According to the advertising brochure, the 1299 Panigale should have 205 hp, and a performance curve underlines the whole thing graphically. But then there are only 197 in the registration certificate.

Example: At the end of 2014, Ducati presented the Panigale 1299, the world’s most powerful series production two-cylinder engine to date – 205 hp or 150.8 kW at 10,750 rpm (left in the advertising brochure). This can also be read in the MOTORRAD catalog 2015 and in various reports from various media on the innovations of the EICMA trade fair, because other information or even our own measurements are of course not yet available at this early stage. Later, when looking at the vehicle documents, disillusionment: There the Panigale 1299 no longer has 151, but 145 kW, the equivalent of 197.2 hp, at 10,500 rpm, i.e. around eight hp or a good four percent less than in the advertising.

Misleading information is prohibited

Incidentally, also in Italy, because the manufacturers have to provide proof of uniform EU-wide vehicle data for their vehicles to be registered in the EU by means of a Certificate of Conformity. An Italian Ducati has exactly the same performance in the Italian documents as a German Ducati does in the German papers. In its own measurements, MOTORRAD actually determined 196.5 hp for the 1299. The mighty V2 of the new Panigale 1299 thus achieved almost exactly the performance that was specified in the vehicle registration document. “There was a two-pronged approach here, and that contradicts the law,” says Munich lawyer Torsten Hulsken. He is a member of the management of the Munich office of the “Center for Combating Unfair Competition”, or Competitiveness Center for short. The association, financed by its members from the private sector, monitors competition in the German motor vehicle industry from Munich. “From our point of view, Ducati’s information in advertising was a classic misleading”, explains the lawyer and adds: “Misleading information on properties and characteristics is prohibited, especially in advertising.”

Occasional irritation among customers

How exactly the competition headquarters acted against the Ducati advertising is not public. However, the Italians’ obligation to provide correct performance information, which has already been implemented on www.ducati.de, is likely due to a declaration of omission. The competition headquarters had successfully requested this from KTM in 2015 and achieved that the Austrians were no longer allowed to advertise the 1290 Super Duke R as the “180 PS Beast”, but had to name the real 172 PS. But back to Ducati. In a statement from Ducati Germany for the previous procedure it is said that the homologation data in the vehicle documents were “determined on a (static) engine test bench” as required by law, while the data obtained in workshops and press tests were measured on dynamic roller test stands. That is why Ducati “used the performance data determined on a roller dynamometer in advertising in the past”, which led to “occasional irritations among customers”. They should now be cleared. What remains, however, is the irritation that MOTORRAD also measures on a dynamic roller dynamometer – and the results were always much closer to the values ​​in the vehicle documents than to the factory specifications used in the advertising.

The real values

Ducati 1299 Panigale / S (2015) Ducati 1199 Panigale / S (2013) Ducati Monster 1200 R (2016) Ducati Multistrada 1200 (2015) Ducati Diavel (2014)
Homologated data 197.2 hp / 145 kW / 10,500 rpm 183.6 hp / 135 kW / 10,750 rpm 152.3 hp / 112 kW / 9,250 rpm 152.3 hp / 112 kW / 9,500 rpm 155 hp / 114 kW / 9,250 rpm
MRD measurement data 196.5 hp / 144.5 kW / 10,700 rpm 186.3 hp / 137 kW / 10,900 rpm 148.9 hp / 109.5 kW / 9,300 rpm 150 PS / 110.2 kW / 9,500 rpm 155 PS / 113.7 kW / 9,100 rpm
Work / advertising 205 hp / 150.8 kW / 10,500 rpm 195 hp / 143.4 kW / 10,750 rpm 160 hp / 117.7 kW / 9,250 rpm 160 PS / 117.7 kW / 9,500 rpm 162 hp / 119 kW / 9,250 rpm

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