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Essay: buying behavior Sanity and madness
Honda CBF 600 S and KTM 690 Duke – dream and reality
Ducati 1098 and Yamaha YZF-R1 – Where love falls
Kawasaki VN 900 and Harley-Davidson Rocker C – This is what I live for
Moto Morini Granpasso 1200 and BMW R 1200 GS – wheat beer or Vino rosso
Benelli TnT 1130 and Suzuki Bandit 1250 S – One-day-Stand …

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motorcycles

Essay: buying behavior

Essay: buying behavior
Sanity and madness

Before people buy a motorcycle, the most complex weighing processes take place in the brain. MOTORRAD tries to trace the gap between common sense and madness based on five contrary purchase goals.

Stefan Kaschel, Norbert Kappes, Gert Thole, Rolf Henniges, Markus Biebricher

December 18, 2008

The sales figures speak for themselves: we tend to buy “more sensible” Motorcycles, although at trade fairs or meetings “unreasonable” be surrounded. This sheds light on the conflict between head and gut, which probably plays out in us before every purchase decision. Why do criteria such as price, everyday use and value retention influence us so much? What do design, sound, performance or test results mean to us? What is playful handling and what is the demanding daily wrestling of a stubborn goat? Why not rock n roll instead of ratio, why little Kawa instead of great love? Questions to which even market research analyzes ultimately cannot give a clear answer. In the time before we buy a motorcycle, we are alone with the cauldron of our thoughts. Then the rift between reason and madness opens, the gap between cool arithmetic and hot feeling. Now read five exemplary stories on the subject of decision making. Perhaps you will recognize yourself in one or the other, feel the full life of a motorcycle.

Honda CBF 600 S and KTM 690 Duke – dream and reality

In sleepless nights we dream of being heroes of the street. Mind and daylight reveal other, sometimes even more enjoyable, priorities.

You probably know that: you want to fall asleep, but you can’t. A thousand thoughts race through your head, don’t let go. They toss and turn. You may be counting sheep, but at some point your thoughts come back and everything starts all over again.

It is the same with Jens that night. the KTM 690 Duke just can’t get him out of his head. She ties him up, has been robbing him of the last quiet minutes for days, and follows him into his sleep. This radical outfit of sharp edges and straight lines, so extraordinary, strange and fascinating at the same time. Like all KTMs, this Duke doesn’t want to follow the mainstream of modern motorcycle design at all. Jens just can’t let go of her shapes, her appearance. And then this probably the most ruthless single cylinder in the world. A whopping 70 hp confirmed by MOTORRAD on the test bench. Wow! Just at the thought a shiver runs down Jens’s spine. The single should be rough, straightforward, sometimes relentless, but never boring and certainly not normal. Designed for maximum fun, it wants to be tamed by a strong hand. This KTM is nothing to slide around or take the gas.

He’s read everything about the Duke. He could pray down every line in the relevant magazines about his KTM. For example, there are those “Trap below 3000 rpm” ?? the number of revolutions below which the single cylinder must never drop, otherwise the chain will knock and chop half the engine in two and still nothing will go forward. Anyone who wants to dance with the Duke has to learn to deal with speeds, to use them, permanently, up to regions where other single-cylinders have long since waved the white flag. Jens sees his buddies in front of him, suspects their comments:? What’s up? n you bought there for a toy! ?? And then he will show you and your GSXs, Fireblades and ZX-10s bursting with horsepower, where Bartl, no, where Jens gets the must. They will be amazed when he blows to attack and, in the end, circles around them. In front of his eyes, the film runs from his home series. He sees how his buddies are struggling to make up for ground on the winding and tricky winding between Untermittelsbach and the front rear runners. But Jens and his Duke cannot be shaken off. The stiff tubular space frame with fully adjustable WP chassis has lost its peace and quiet, and the wide slippers stick like eagle owls on the street. The rest is done by the heavy brakes, which always act like anchors. Jens doesn’t hesitate for long, pounds the 160 kilograms of live weight past the super athletes into the corner, drifts through the curve and then pulls up and away with the front wheel lifted off. Although Jens is a non-smoker, he ends up waiting for his buddies smoking a cigarette.

Ducati 1098 and Yamaha YZF-R1 – Where love falls

Can you actually love things? Bringing feelings towards objects even though they are never returned? If so, then you can hate them too. Both are sometimes even very close together.

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Let’s not fool ourselves. The German is torn inside. On the one hand, he is capable of surrender when things touch him in their radicality, their originality and their courage to be imperfect. On the other hand, there is his unmistakable penchant for objectivity, for the rational, the serene. In terms of bikes, this means: we would like to Ducati ride ?? but we’d rather buy a Yamaha. Or something like that.

It’s not that simple, however. Because on the one hand Ducati sells the 1098 in not inconsiderable numbers, which speaks for a remainder of refreshing irrationality in the country. On the other hand, most R1 drivers are probably happy in many situations not to be on a racer from Bologna. An example of such a situation is: After a short but intense stage on the autobahn, the fuel warning lamp suddenly lights up. After that, the juice runs out within a short time, because even the usual gas station intervals are too long for the meager gasoline reserve. This usually happens on a long uphill slope, the nearest spigot is about five kilometers away. Even a bodybuilder will notice how heavy a feather-light 1098 can be.

Kawasaki VN 900 and Harley-Davidson Rocker C – This is what I live for

Welcome to the world of choppers. Everything an ?? Easy Rider ?? can, the water-cooled Kawasaki VN 900 Custom. But only Harley’s flat iron Rocker C kindles neural storms in the reward center of the brain.

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Thirteen large bills, exactly 13,495 euros. That’s 1,300 cases of beer, enough for ten to 20 years, depending on your thirst. This is a stair lift, top price category, for my old man. Would give him a new attitude towards life, simply gliding up the steep steps, taking the tight curve, a relaxed smile on his weather-beaten face. The fear of stumbling, of falling down with broken bones, it’s all a thing of the past.

In between Harley-Davidson Rocker C and Kawasaki VN 900 Custom are not only 13,495 euros, beer orgies, stair lifts or other investments. There are not only technological rifts between Akashi in Japan and Milwaukee in the USA, but above all a fish-frying pan-sized structure that is emblazoned between the loops of the Kawa frame like a piece of compressed chain-link fence. A rectangular plate in front of the head, a narrow-minded metal grid in graph paper design, a water cooler. It not only regulates the heat balance of the Japanese 55-degree V2, but also the emotional world of the viewer by flushing authenticity out of the motorcycle. The ribbed cylinders, all of the blind work. The view of the shiny chrome heart of the machine from the front, blocked by a fly swatter, from whose fine rib structure insect corpses protrude after a few kilometers. The chrome surfaces, in a sense the skin organ of the chopper, are not as deep as their US counterparts, which are almost three times as expensive. Separated from this, the Kawa is a correct motorcycle. Adult, casual, a glider with a decent chassis and lively two-cylinder. A hell of a motorcycle for 7700 euros. Everything that makes cruising goes with the Kawa. Lean back, across the boulevards, flowing through the countryside. If any Japanese has collected long fork laurels at all, it is Kawasaki. Examples? The V2-displacement kings VN 1500 and VN 2000. Properly functioning machines that cannot be blamed for much, gleaming chrome debris that drifts away from performance fetishism. The only thing that turns off all VNs is the cooler frying pan at the front. This is how these Japanese choppers provoke a scandal, make me feel that triumphs over reason.

Moto Morini Granpasso 1200 and BMW R 1200 GS – wheat beer or Vino rosso

Lie between Moto Morini Granpasso 1200 and BMW R 1200 GS really worlds? It is really clear which machine stands for reason and which for madness?

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More common sense is hardly possible. How else can a motorcycle lease the top position in the German registration charts for years if there are no rational reasons for doing so? And lots of it. In a nutshell: The GS is not so successful because it looks beguiling or sounds great, but because in this country it is considered to be an egg-laying woolly milk pig that you can also ride.

You will meet the mighty all-terrain cow in front of the Venezia ice cream parlor in Bielefeld, at the Glemseck hotspot near Stuttgart, in front of the law firm in Munich or in a pack at the Tibet hut on the Stilfser Joch. And every rider could ask you a litany of reasons from the Lameng why their GS is the best motorcycle in the world. Even the prohibitive price of easily over 15,000 euros? configured with a few nice parts from Bavaria’s lavish surcharge list ?? the GS rider will be able to argue away with the left. Little depreciation, maintenance, demand, value for money and so on.

And there is no question that this line of argument has a logic that nips any doubt in the bud. With the GS you can? nearly ?? do everything: the big vacation tour for two with full luggage, the hasty solo freeway trip over the weekend, the lively house route duel with the special on the Fireblade. And if the oats bite you, it can be a little off-road escapade. There are also features such as ABS, ASR, ESA. Arguments that have to convince even BMW critics. And by the way, the Boxer GS wins the comparison tests in its category. Everything speaks rationally for them. But there is also the other side, which is not controlled by the head, but comes from the gut. It is rare that the typical GS rider will say: “I bought it because I think it’s awesome.” The proud owner of a Moto Morini Granpasso 1200 says that. The Morini tries bravely to be able to do everything that has made the GS-BMW so successful. After all, this is almost a genre-specific assignment, travel enduros want to be the all-rounders among motorcycles. An Italian travel enduro like the Granpasso is practically indebted to reason: vacation trips for two, a sporty duel, daily commute, everything can be done just as easily with it as with the GS. Or at least almost as good, because in the MOTORRAD 1000-point evaluation, which shows the all-round qualities of a machine, the Morini has no chance against a GS. So what else can the Morini buyer have but to argue emotionally??

Benelli TnT 1130 and Suzuki Bandit 1250 S – One-day-Stand …

… or the perfect fling.

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Rationally … just walk away with the expression! You can associate it with washing machines: gentle cycle, spin speed, power consumption … Such a thing is supposed to wash clothes, it stands in the corner, is activated at the push of a button and switched off after use. Now it comes: My wife Christine has always equated washing machine with motorcycle. So in the sense of “stands in the corner, pushing a button, washing, pardon me: drive and turn it off again…”

Christine doesn’t drive, I can’t blame her for that. And you don’t want any trouble either, so have ?? I behave rationally when buying a motorcycle: Suzuki Bandit 1250 S with ABS. 98 hp for just under 8,000 euros. 108 Newton meters of pressure against 5.5 liters of thirst. Japanese reliability, four-cylinder manifested. Also the design language: nothing that you would have turned around 40 years ago. I’m happy with my choice, no question about it, great motorcycle. What nobody knows: I have daydreams, and sometimes I cheat my mind. Then the bandit no longer purrs between my thighs, but hisses this confusing Italian woman, Benelli TnT 1130 Cafe Racer. A diva with the explosive power and charisma of Naomi Campbell. Your hissing makes your neck hair erect, I’ve read. In addition, it is visually sharp like no other: lasciviously crouched, gold-colored, every detail a work of art. So will you ?? I do it too: cheating, just a day …

“Siggi ?? s Italo Bikes ?? Extended trial rides” ?? so the shop advertises in the yellow pages. And Siggi has it there. With a virgin 120 kilometers on the clock. Two hours of travel free of charge, each additional hour or part thereof around 30 euros. The dream come true at a bargain price. When I turn into the yard with the bandit, my conscience bites me. What if I fall madly in love? Can a one-day stand become a long-term relationship? Personal out, signature is enough. Ignition key in ?? damn fiddling. Start ?? a feeling like you’re kissing your loved one for the first time. But then it’s not just the hair on the back of the neck. No machine is started here. In TnT, a metallic living being is awakened from deep sleep. And that’s upset, defends himself because he couldn’t sleep late. Doesn’t feel like getting too close to him. The handlebars sit comfortably in the hand, but a tapered tank knob pushes where I can’t use it. With my Suzi everything is rounder, softer. Does not matter. The animal sounds make up for bruises. Need a comparison? The sighing of my loved ones when I gently massage her scalp in front of the television in the evening, against the uninhibited moaning just before … Well, you know.

But: can this sound be healthy? The combustion orchestra from the rear silencer, of course, is wonderful, the mechanical grinding from the three-cylinder just as entertaining. Crankpin, cams, pistons, timing chain ?? you feel how every single component lolls lasciviously and dynamically behind the water jacket. It doesn’t feel permanently solid. A massive block hums and vibrates on the Suzuki. Perfect gaps, bundled to function for ages. Down from the yard, first straight. I’ve heard a hell of a lot about the acceleration magic of TnT. Is it true? Gas on!

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Essay: buying behavior

Table of contents

Essay: buying behavior

Essay: buying behavior
Sanity and madness

Honda CBF 600 S and KTM 690 Duke – dream and reality

Ducati 1098 and Yamaha YZF-R1 – Where love falls

Kawasaki VN 900 and Harley-Davidson Rocker C – This is what I live for

Moto Morini Granpasso 1200 and BMW R 1200 GS – wheat beer or Vino rosso

Benelli TnT 1130 and Suzuki Bandit 1250 S – One-day-Stand …

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Table of contents

Essay: buying behavior

Essay: buying behavior Sanity and madness

Honda CBF 600 S and KTM 690 Duke – dream and reality

Ducati 1098 and Yamaha YZF-R1 – Where love falls

Kawasaki VN 900 and Harley-Davidson Rocker C – This is what I live for

Moto Morini Granpasso 1200 and BMW R 1200 GS – wheat beer or Vino rosso

Benelli TnT 1130 and Suzuki Bandit 1250 S – One-day-Stand …

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Essay: buying behavior
Sanity and madness