Ducati wants to buy Aprilia
After suggesting that he could take over Moto Guzzi from Aprilia, the Italian-American manufacturer Ducati has just announced that it wants to take a majority stake in its competitor and nevertheless compatriot…
The financial difficulties of the Aprilia group, which also includes the Moto Guzzi and Laverda brands (read) continue to whet the appetite of its competitors (read).
Ducati, listed on the New York and Milan stock exchanges, has just publicly filed an offer of "majority shareholding"in the capital of Noale’s firm."This operation aims to consolidate the Italian two-wheeler industry because this new group, unique in its kind in Europe, would be a serious competitor on a global level thanks to the strengths and particularities of each of its brands, to economies of scale and technologies resulting from the experience of both companies", explains Ducati in a press release.
"It is a long-term industrial project", specifies the president of Ducati, Federico Minoli:"we are not financial investors, we are enthusiasts and we want to ensure the success of Italian motorcycles in the world". This success is based, according to Federico Minoli, on"respect and enhancement of the identity of each brand, which is directly linked to its products, its history and its region of origin where the factories must be maintained".
Very common in cars, Kawasaki / Suzuki type combinations (read and) are probably destined to become widespread in motorcycles in the years to come. "Technological skills, a real strength of each company, could be better used within the framework of a coherent development plan which would avoid duplication and allow investments to be concentrated on technological innovation.", continues Minoli:"together, these companies would have a better market penetration rate, especially abroad, and would benefit from significant synergies in their sales, purchasing and administration structures".
Eric MICHEL
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