KTM could buy Husqvarna from BMW

BMW could part with the Husqvarna brand and sell it to KTM. The Austrian manufacturer would thus strengthen its positions in the off-road segment with not only motorcycles from its own range and those of the Husaberg brand, but also the Husqvarna.

BMW could part with the Husqvarna brand and sell it to KTM. The Austrian manufacturer would thus strengthen its positions in the off-road segment with not only motorcycles from its own range and those of the Husaberg brand, but also the Husqvarna.

Real-time updates

January 31 – 5:30 p.m.. MNC of January 31: (official) January 31 – 9:30 a.m.. Pending official details on this sale, our Dutch colleagues say that it is KTM boss Stefan Pierer who would buy Husqvarna through his company Pierer Industry AG. The transaction would therefore not go directly through Cross Industries AG, the company that owns KTM owned by Mr. Pierer and Indian giant Bajaj..

We remember that BMW Motorrad had bought Husqvarna from the hands of Claudio Castiglioni (read) in what then seemed "a logical step if we refer to the progress of BMW in the field of light and sport motorcycles, recently reinforced by the new models of the G 650 X series ", explained the German manufacturer.

According to several Anglo-Saxon media including the famous British, this redemption could be formalized in the coming days. What would be the future of Husqvarna within a group of complementary … but also competing brands? Case to follow on MNC: stay connected !

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