Motorcycle equipment: Bering reinstates the BLH and 4 City brands

The Holding Trophy group, owner of the motorcycle equipment brands Bering, Cameron, Segura, Bagster, BLH and 4 City, has just reintegrated the flagship products of BLH and 4 City, less known to the general public, into the Bering catalog..

The Holding Trophy group, owner of the motorcycle equipment brands,,,, and, has just reinstated the flagship products of BLH and 4 City, less known to the general public, in the Bering catalog.

"This approach will allow us to expand our Bering collection and expand the range to make it even more competitive," explains the group’s CEO, Olivier de Roaldès. The main BLH products will henceforth be branded Bering while retaining "an optimum quality / price ratio", assures the big boss, while the main products of 4 City join the "urban" collection of Bering.

The group is therefore refocusing its activities on its leading brands Bering, Segura and Bagster in order to improve its "visibility" and its "quality of service", concludes the president..

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