Peugeot Scooters reorganizes its communication
Peugeot Scooters is reorganizing its communication with a new transversal department "responsible for promoting the image of the brand and defending its interests on a global level", indicates the manufacturer of thermal and electric scooters based in Valentigney (25).
Peugeot Scooters is reorganizing its communication with a new transversal department "responsible for promoting the image of the brand and defending its interests on a global level", indicates the manufacturer of thermal and electric scooters based in Valentigney (25).
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Bruno Muller |
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At 52, Bruno Muller has spent most of his career in the motorized two-wheeler sector.. After having worked successively at Yamaha and Piaggio, he joined the motorcycles division of the PSA group in 2003 where he successively held the positions of sales manager for France, general manager for Italy and sales manager for Europe.. |
This new communication and external relations department, entrusted to Bruno Muller, is split into two poles: the first, which remains under the responsibility of Frederic Bart, "defines the brand’s advertising and internet strategy, manages relations with the press and coordinate the brand’s speech in all countries ".
The second, directly entrusted to Bruno Muller, is responsible for "following the evolution of regulations relating to motorized two-wheelers, establishing privileged relations with the public authorities and more generally defending the interests of the brand and the motor vehicle sector. motorized two-wheeler ".
This year promises to be decisive for Peugeot, which is preparing to market four new scooters (read), in particular with its promising electric e-Vivacity (read).
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