Shark acquires Bagster, Bering and Segura !

The French helmet specialist Shark Helmets has just acquired the Holding Trophy group, which notably represents the three equipment brands Bagster, Bering and Segura. Be careful, the shark has fangs !

The French helmet specialist Shark Helmets has just acquired the Holding Trophy group, which notably represents the three equipment brands Bagster, Bering and Segura. Be careful, the shark has fangs !

It is with the support of its main shareholder, Perceva Capital (read), that the helmet brand Shark today announces the acquisition of the three brands of the Holding Trophy group, recently placed in receivership. This operation allows it to complete its offer in terms of biker equipment (textile or leather clothing, gloves, boots, etc.) and the vehicle (custom upholstery, flexible luggage, tank guards and anti-cold equipment).

The shark is hungry !

"We are delighted with this development", naturally declares Patrick François, president of the brand with the fin – and with the sharp teeth! : "the arrival of Bagster, Bering and Segura and their teams will allow us to offer our customers the most qualitative and broadest offer on the market".

"This acquisition positions our group No. 1 in equipment in France and No. 3 in Europe with significant international ambitions", underlines the now "very" big French boss.

30 million euros

Holding Trophy represented in 2010 a turnover of around 30 million euros – or as much as Shark – and a market share of over 25% allowing it to claim the status of leader in France..

In addition, the group bringing together Bagster, Bering and Segura (as well as BLH and 4City not so long ago, read) is present in more than 30 foreign countries where it achieves 20% of its turnover..

The merger of the two entities is supported by the shareholder Perceva Capital, who has decided to subscribe to a capital increase in additional equity. In the short term, therefore, the group intends to intensify commercial exports and the development of R&D for the launch of new innovative products (like the). 

"Giving new impetus to companies, with the necessary financial needs, is at the heart of our business as an investor", concludes Xavier Lepine, Partner of Perceva Capital and Chairman of the Supervisory Board of Shark. "With Shark’s strike force on the international scene, we are convinced of the development potential of the whole in France and abroad". Competition is prevented: the Shark Megalodon is hungry !

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