Daimler and MV Agusta
AMG rises to the motorcycle
MV Agusta MV Agusta has recently introduced the revised brutal
Panze strike: In the future, the Daimler Group cooperates with the Italian motorcycle manufacturer MV Agusta. Now a hot fight in the upper class burns – because also Audi, VW and Ferrari urge into the two-wheeled scene.
The automaker Daimler rises in the Italian motorcycle builders MV Agusta. According to a communication of both companies, the Stuttgarts over their tuning daughter AMG 25 percent of the shares. About the purchase price silence was agreed. A cooperation should give it among other things to marketing and sales. The approval of the competent authorities is still available. She is expected by the end of November.
MV Augsta was founded in 1945 in Italian Varese as a motorcycle division of the aircraft manufacturer Agusta. The brand enjoys a legendary reputation in two-wheel circles, but had to fight in the past again and again for her stock. Among other things, the company was briefly belonging to Harley-Davidson. Since 2010, MV Augsta has been owned by the Castiglioni family, which successfully built the brand for the exclusive small series manufacturer.
Revenge for bursting Ducati deal?
The commitment of auto- in motorcycle manufacturers is currently in trend. Daimler Competitor Audi already bought the Noble Two-Bicycle Ducati in 2012 – and was probably AMG before, because the Affalterbacher had already cooperated with Ducati immediately before that.
According to reports, Ferrari plans to sell motorcycles under the logo of the rearing horse in the future. Even Porsche flirted with Harley-Davidson and developed engines for the Americans. But the motorcycle only has a tradition at BMW. Years before the start of car production, the Munich-based company built motorized two-wheelers.
Ducati Ducati and AMG want to open up new groups of buyers through marketing cooperations
sv/SP-X
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