Harley-Davidson continues its "evangelization" to attract new customers

Harley-Davidson recorded a 1.6% drop in sales in the first half of 2019 with 5,237 registrations. The marketing director of the American brand in France, Manoel Bonn, gives his impressions to MNC subscribers: market strength, Mondial 2020, traffic jams, EDP, 2039 models… First assessment.

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Interview by Matthieu BRETILLE

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