Motorcycle market: the big cubes are off to a good start in 2014
The motorcycle market started the year 2014 with an encouraging increase of + 10.3% compared to the – weak – month of January 2013. Large-displacement signs an engaging + 19.8%, but the 125 cc continues to plunge (-10.8%). MNC takes stock.
Good start for big cars
The French motorcycle market has started 2014 "on the right track": the 8,624 registrations recorded in the first month of this new year represent an increase of + 10.3% compared to .
This first brand is all the more satisfactory for motorcycle and scooter professionals as it is not even inflated by a higher number of working days: 22 in January 2014, i.e. as many as in January 2013.
The weather – appalling for users / buyers of motorized two-wheelers early last year – helped more, although in January 2014 "the number of days of significant rain (with a cumulative greater than 1 mm) was exceptional over the western half of the country, often exceeding 20 days", reports Meteo France.
"On average in France, precipitation was above normal by more than 40%"… Did sales of rain equipment increase by half? Possible, because the very mild temperatures encouraged them to go out !
" Despite a lack of sunshine, average temperatures over France were above normal by + 2.7 ° C and the number of days of frost was very low. Thus, this month of January is the hottest month of January since 1900, tied with 1988 and 1936", calculates the French meteorological organization.
Are 125 cc users more hydrophobic than cautious? Still, the 125 market saw yet another drop of -10.8% in January: the French preferred to take their car or transport to get to work….
Weapon of Massive Persuasion
Or rather, did they simply continue to use their good old two-wheelers: after all, manufacturers do not cease to praise the reliability of their products. It is therefore useless to buy a new machine every two years, no ?
To make "scooter-motorists" let go of their handlebars (the scooter segment represents approximately), manufacturers nevertheless have a weapon of mass persuasion: the !
Its effectiveness is demonstrated by the improvements of Yamaha, Suzuki and MBK … and by the downturns of the other brands appearing in the Top 10 of January 2014. At this time of year, the volumes are not very important, the novelty effect is increased tenfold !
With the larger engines, the results of the different brands are more homogeneous. The scores are almost all positive and the entire sector ended the first month with an exciting + 19.8%. No euphoria, however: the year 2014 has only just begun…
Figures, graphs and complete analyzes: the first market report for 2014 is just a click away on the following pages !
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