Market reports – Pierre Audoin: the foundations are now solid – Occasions VICTORY

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Pierre Audoin: the foundations are now solid

Market reports - Pierre Audoin: the foundations are now solid - Occasions VICTORY

Victory, which landed in France this year, has registered no less than 220 motorcycles. Pierre Audoin, Victory sales director, establishes for Site the 2011 assessment of this brand of American motorcycles and reveals its 2012 objectives.. Interview.

Site: What do you think of the general evolution of the French motorcycle market in 2010? ?
Pierre Audoin, Victory sales director: The return to the true values ​​of brands, their history, their origin and the passion for beautiful objects.

MNC: What is your assessment of your – first! – year ?
P. A .: We were very pleasantly surprised by the welcome from professionals and the public to Victory. We attribute this success to the quality of the products, the design of the motorcycles, their prices and their relevance to the market..

MNC: Are you fully satisfied with the results of your bestsellers: Hammer and Cross Roads ?
P. A .: Yes, although the whole range has worked well. In detail we have registered 67 Hammer, 65 Cross Series, 53 Vision, 26 Vegas and 9 King Pin at the end of December.

MNC: Which models have you been disappointed with in sales and why ?
P. A .: The King Pin, but it was at the end of its life.

MNC: Immates are not everything: how would you qualify your balance sheet? ?
P. A .: It is very satisfying. We have sold 320 motorcycles to a network that consists of 18 dealers today, while our target was 270 motorcycles for 16 dealers.

MNC: In your opinion, did your 2011 models pass their first year? ?
P. A .: Yes really, our Cross Series have achieved 65 registrations, that’s a very satisfactory score.

MNC: What was the pleasant surprise 2011 ?
P. A .: Welcome and sales of the Vision.

MNC: What was the worst ?
P. A .: The aggressiveness of certain competitors vis-à-vis our brand, a newcomer to France. But we have become the leader in the TT market (Victory belongs to the giant Polaris Industries, NDLR) by building our network and growing our dealers along with us. We will cultivate this same policy for Victory.

MNC: According to you, what was the highlight of 2011 in the world of two-wheelers? ?
P. A .: Undoubtedly the Salon de Paris and the growth of brands with a strong image.

MNC: About this Paris Motor Show 2011, what is your assessment and what improvements would you make to the 2013 edition? ?
P. A .: It was a real crazy thing in terms of attendance and a godsend for us in the launch phase. For the next one we need more space…

MNC: Will you be offering new products in 2012 ?
P. A .: In August 2011, the Cross Country Tour and the High Ball were presented, which are now available in dealerships. In December 2011, we presented the Hard Ball which will be available in March. At the beginning of 2012, we will present another novelty that will allow us to expand our clientele…

MNC: In 2012, what will be your objectives ?
P. A .: First of all, we will take great care of our first customers and prospects. We want to expand the network (between 20 and 25 dealers), sell 400 motorcycles and participate in as many events as possible.

MNC: What will be your major events in 2012 ?
P. A .: The Lyon, Cagnes-sur-Mer and Avignon fairs, the Custom Show in Tours, the Punta Bagna and many others !

MNC: In conclusion, which maxim would best illustrate your 2011 balance sheet? ?
P. A .: "The foundations are now solid, we can start to build"…

Interview by Matthieu BRETILLE

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