Marketing: who are the Moto GP enthusiasts ?

The official MotoGP World Championship audiences and statistics, as well as the typical profile of Grand Prix enthusiasts, are posted by Dorna (the company that manages the rights of MotoGP) to let sponsors know that Moto GP is sport the most popular and most publicized motorcycle in the world (see box

The official MotoGP World Championship audiences and statistics, as well as the typical profile of Grand Prix enthusiasts, are posted by Dorna (the company that manages the rights of MotoGP) to let sponsors know that Moto GP is sport the most popular and most publicized motorcycle in the world (see box below).

And the World Superbike ?

Although lower than that of the premier category, the media coverage of the World Superbike is also substantial: Infront Sports claims a 33% increase in its TV audiences in 2010 (498 million cumulative viewers over the season) and announces more than 3 000 hours of television broadcasting across 175 countries for the WSBK races. As for, it would total 35 million visits for 2010.

Media coverage

Broadcast in 207 countries, the 18 Grands Prix of the 2010 season totaled 6,422 hours of television broadcasting, 55% of which live..

10,799 journalists from 56 different countries covered the season, or around 600 per Grand Prix.

The official site claims to have totaled 53 million visits and 345 million page views.

This same site claims 1.3 million fans on its Facebook page and 39,000 on Twitter.

The largest audience is naturally that of: it is the 7th most watched sporting event in 2010, behind the Champions League final (206 million), the Super Bowl (162 million), the Bahrain GP (115 million ), the 100m final at the World Athletics Championships (95 million), the tennis final at Wimbledon (89 million) and the baseball final (82 million).

The Mugello race is ahead of sporting events such as the Tour de France (44 million for the last stage), the handball final (32 million) and the Nascar at Daytona (28 million).

MotoGP spectator profile

• 2,342,830 spectators came to the circuits in 2010
• 65% of them are under 35
• 75% are men and 25% are women
• 90% will come back "very likely" or "for sure" the following year
• 10% had never been to a Grand Prix before
• 86% know that Bridgestone is the official tire supplier

MotoGP viewer profile

• 70% of viewers are under 35
• Viewers watch an average of 14 Grands Prix per season on television
• They have been following the Moto GP for an average of 10 years
• 15% have only followed the Moto GP for two years
• 72% watch the Grands Prix with friends or family

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