An exceptionally prolific summer 2020 for the motorcycle and scooter market
Traditionally quiet for motorcycle and scooter dealers, the months of July and August were particularly dynamic in 2020: + 31.2% and + 17.2% compared to 2019. To analyze this summer in the midst of a "war" against the Covid , Site turned to the Kawasaki Paris Grande Armee dealership… Balance sheet.
Page 1 – An exceptional summer 2020
"You can’t see it in the first half figures, but there were a lot of people in stores in June and a large number of orders for motorcycles that are not necessarily available in showrooms. will be registered and delivered in July, August or even September ", assured us Jean-Luc Mars during our previous market report..
The president of the motorcycle branch at the CSIAM (union chamber which federates manufacturers and importers) was telling the truth! Already brilliant in 2019 (+ 20.2% Vs 2018), the month of July was dazzling in 2020 (+ 31.2% Vs 2019). In the wake, the month of August was very dynamic: + 17.2% compared to an eighth month of 2019 it is true more timid (+ 0.8% Vs 2018).
- MNC special file :
- MNC special file :
Other proofs of the exceptional health of the French motorcycle market: more 125 cc motorcycles and scooters were sold in July than last June (10,003 against 9316) and registrations of maxiscooters and large cubes have only slightly bent (17,230 against 18,922).
In August, sales fell more and logically: more French bikers and scooter riders were lazing on the beaches, walking on mountain trails or driving on country roads than buying a new motorcycle or scooter..
Sun, heat and absence of rain, July 14 which falls on a Tuesday and August 15 on a Saturday, less working day this seventh month (perfect equality on the eighth), two days less store opening in August (perfect equality in July ) … The study of traditional external factors is useless to explain these appreciable increases.
Indeed, at the origin of the confinement of France in the spring and therefore guilty of the fall of the motorcycle and scooter market in March, April and May, the coronavirus is also responsible for this salutary and lasting recovery! The link between the French and motorized two-wheelers has not been cut, it has been shifted … even strengthened ?
At the end of August, some brands are posting higher scores than last year! Piaggio, Kymco, Orcal and Keeway for the 125 cc, Yamaha (!), KTM and Royal Enfield for the big cubes, not only made up for the delay due to two months of very, very low activity, but also recovered a little ahead of the beautiful year 2019. Who would have believed? ?!
Certainly not Benoit Muenier whom Site interviewed on the occasion of this summer review. The head of the Kawasaki Grande Armee concession returns for MNC and its Premium readers on the long confinement of March-April, on the phenomenal recovery in May-June, and on the activity in July-August…
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