Honda France will not participate in the Bol d’Or 2009

It is now official: Honda France will not compete in the Bol d’Or 2009 on September 12 and 13 at Magny-Cours (see Site of July 21, 2009). "In a context of a global crisis which is strongly affecting the automotive sector, the Honda group has decided to follow a global plan to reduce its expenses and to concentrate on essential investments …

It is now official: Honda France will not compete in the Bol d’Or 2009 on September 12 and 13 at Magny-Cours (read). "In a context of a global crisis which strongly affects the automotive sector, the Honda group has decided to follow a global plan to reduce its expenses and to concentrate on investments essential to the good financial health of the group", indicates the French subsidiary of the global giant in a press release.

The lack of financial means therefore put an end to the adventure undertaken at Le Mans in April with Sebastien Charpentier, Matthieu Lagrive and Steve Plater (read): "despite the combined efforts of Honda France and its partners to maintain the participation of the Fireblade n ° 111 at the Bol d’Or, our budgetary situation does not allow us to take the start of this legendary endurance race ", explains Honda, specifying that these priorities today" go towards research and development of new technologies which will allow the winged brand to always offer high quality products to a large clientele ".

And while regretting not being able to confront the Fireblade n ° 111 against its competitors, "because it has demonstrated during the last 24 hours of Le Mans all its potential to achieve such an important victory in the image of the Honda brand", the The Honda France team hopes that its passion for racing "will surely enable us to return to endurance racing when the economic situation is favorable again".

In the meantime, Honda wishes "good luck to the National Motorcycles and Michelin Power Research Team who will represent the brand at the 2009 Bol d’Or"…

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