A maxiscooter at Ducati: why not…

Almost every year, the rumor of a scooter project at Ducati is categorically denied by the Italian management. But in 2015, the rejection is no longer so violent … Would the idea gain ground in Bologna ?

In a recent interview with our colleagues from Moto.it, Ducati CEO Claudio Domenicali states that a "Ducati badged scooter is not blasphemy: we never said or thought it"…" Let it think ", maybe ?!

A little over a year ago (read), the Italian big boss proclaimed loud and clear that the brand would scrupulously pursue its trajectory, namely to build racy motorcycles with high technological content like the or the to name than the novelties 2015.

Ducati’s desire to keep its "brand" materialized moreover in the creation of a brand () within the brand itself (Ducati) to market motorcycles with a more rudimentary appearance … " Authentic ", the Italians would rather say.

"The main characteristic of our brand is sportiness, a value that can be found in any type of product, even in a cup of coffee so to speak.", says Signore Domenicali."To be clear, even a scooter could be a way to go".

According to the big boss Ducati, what would matter in this possible project would be that the brand is found there in terms of values, figuratively as well as literally … And to conclude: "it depends a lot on the market".

On the French market precisely, the – you know, this "sporty" maxiscooter – is experiencing phenomenal success: best-selling large-displacement cars in and, it has never left the Top 5 since. .

Even in Italy, the Yamaha maxiscoot is extremely popular: with its 3585 registrations in 2014, the Tmax exceeds by a short head the best-selling "motorcycle" R1200GS (3521 immats) and leaves the following two far behind: NC700 / 750X (2590 ) and MT-07 (1776)…

Questioned by Site, Ducati officials in France are extremely cautious about a hypothetical scooter and only confirm one thing: the factory does not plan to produce a maxiscooter … "Basta cosi" !

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