BMW shows its big ambitions with the small G 310 R
BMW presents one of its major 2016 novelties, the small G 310 R roadster manufactured by the Indian giant TVS, in an official video posted on its Youtube channel. Unveiled at the Milan Motorcycle Show last fall, the G310R is powered by an unprecedented 313 cc water-cooled single cylinder developing 34…
BMW presents one of its major 2016 novelties, the one manufactured by the Indian giant TVS, in an official video posted on its Youtube channel. Unveiled at the Milan Motorcycle Show last fall, the G310R is powered by an unprecedented 313 cc water-cooled single cylinder developing 34 hp and 28 Nm of torque..
Designed in Munich and made in India: a winning recipe in Europe ?
The first small-displacement motorcycle in the BMW offer, the G310 R embodies the propeller brand’s desire to establish itself in the gigantic Asian and South American markets, while coveting young European bikers thanks to this machine perfectly tailored to the specificities of the A2 license.
In the promotional film for the G310R (below), the focus is on universal ergonomics, low seat height (785mm, with option high at 815 and low at 760mm) and agility of this 158.6 kg roadster designed in Germany and manufactured in Bangalore (India) by TVS Motor Company.
Like KTM with its small Duke (from 125 to 390), BMW Motorrad delegates production to a partner in order to contain costs, an essential criterion for a product of conquest like the G310R.
This strategy also has another advantage: it makes it easier to gain a foothold in the domestic "fitter" market, in this case the huge Indian market. Direct competitor of the Kawasaki Z300, KTM 390 Duke and Yamaha MT-03, the new G310R will land in BMW dealerships in France in July 2016, at an undisclosed price.
However, according to our information, its price should be around that of its rival Orange, around 5,200 €. The G 310 R will therefore be the cheapest of BMW motorcycles, by far! It remains to be seen to what extent it will honor the brand’s usual propeller standards, particularly in terms of dynamic behavior but also finish, reliability or even practical aspects..
Visually, its pretty inverted fork with anodized sleeves, its steel trellis frame, its hollowed out plates, its grab handles or its rims with sticks are all favorable arguments. On the other hand, our enthusiasm was more moderate in Milan when we discovered its general consensual style and its long silent…
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