Ducati is increasing – still – its sales worldwide

Since 2010, Ducati has continued to beat its sales records. In 2015, the Bologna firm benefited in particular from the success of its Scrambler to deliver 54,809 motorcycles worldwide and is counting on its many new 2016 products to continue its growth..

Last year, Ducati reached a new milestone with 45,000 machines delivered worldwide (read). In 2015, the Bologna Reds greatly exceeded their record by delivering 54,809 motorcycles, posting a remarkable increase of + 21.5%.

"During this (news, Editor’s note!) record year, Ducati grew faster than the overall motorcycle market", points out the Italian manufacturer,"and finished with a market share of 5.4% in the segment of motorcycles over 500 cc", almost a point more than in 2015…

The transalpine brand has generated "a turnover of 702 million euros, an increase of 22% vs. 2014. At the end of the 2015 fiscal year, the Ducati group achieved an operating profit of 54 million euros, or 12.5% more compared to 48 million euros the previous year", specified its managers at the annual conference of the Audi group, since 2012.

"Key financial data confirms Ducati’s growth is on a steadily rising curve", says Andre Stoffels, Chief Financial Officer at Ducati."We maintain our high level of investment and significantly increase cash flow".

North America remains the number one market for Ducati – thank you again,?! – with 12,136 motorcycles delivered (+ 14%). At home, after a disappointing 2014 (-14%), the Italians rebounded perfectly with 6,568 sales (+ 53%), mainly thanks to its !

"Other sales records were achieved in the rest of Europe where Ducati grew by 31.2% with a total deliveries of 21,473 units", rejoices Ducati,"including 24% growth in Germany and 37% in the United Kingdom, 22% in France (, Editor’s note) and 42% in Belgium".

"The Asia-Pacific market is also on a good trend: Ducati delivered 6,502 motorcycles (+ 12%) in total and strengthened its presence in China with an increase of over 46%", adds the manufacturer which currently employs 1,541 people, including 137 recruited in 2015.

"In fiscal year 2015, Ducati demonstrated the effectiveness of the strategy followed over the past three years, focused on investment in product, quality and customers", underlines the general manager, .

"This progress is reflected not only in volumes but also in the main financial indicators and shows how the company today is solid and well prepared for future challenges.", guarantees the big boss.

"The investment effort has enabled Ducati to present nine new products for the year 2016, including the, the and the, with which Ducati has entered three new segments, respectively the "Cruiser", the "off-road "and less than 500 cc"…

In short, what is progress in the United States, Europe and emerging countries in 2016? So many arguments to stay in the portfolio of the giant Volkswagen … or on the contrary to leave it (read)? Answer to follow in our on MNC: stay connected !

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