Motorcycle equipment: Bering reinstates the BLH and 4 City brands
The Holding Trophy group, owner of the motorcycle equipment brands Bering, Cameron, Segura, Bagster, BLH and 4 City, has just reintegrated the flagship products of BLH and 4 City, less known to the general public, into the Bering catalog..
The Holding Trophy group, owner of the motorcycle equipment brands,,,, and, has just reinstated the flagship products of BLH and 4 City, less known to the general public, in the Bering catalog.
"This approach will allow us to expand our Bering collection and expand the range to make it even more competitive," explains the group’s CEO, Olivier de Roaldès. The main BLH products will henceforth be branded Bering while retaining "an optimum quality / price ratio", assures the big boss, while the main products of 4 City join the "urban" collection of Bering.
The group is therefore refocusing its activities on its leading brands Bering, Segura and Bagster in order to improve its "visibility" and its "quality of service", concludes the president..
Related articles
-
Business – Shark acquires Bagster, Bering and Segura! –
Shark acquires Bagster, Bering and Segura ! The French helmet specialist Shark Helmets has just acquired the Holding Trophy group, which notably…
-
Protections – Bering launches its electronic motorcycle airbag at a price of 490 euros –
Bering launches its electronic motorcycle airbag at a price of 490 euros The French manufacturer Bering (Holding Trophy group) is the first to market a…
-
BMW wants to develop its image as a manufacturer of motorcycle equipment Thanks to the S1000RR and F800R, the image of BMW Motorrad is no longer limited…
-
Clothing – How the English RST wants to conquer the motorcycle equipment market in Europe –
How English RST wants to conquer the motorcycle equipment market in Europe Self-proclaimed No. 1 in home sales in Great Britain, the motorcycle equipment…
-
Accessories – Bihr unveils important projects on the motorcycle equipment front –
Bihr unveils major projects on the motorcycle equipment front The Bihr group, which exhibited many new motorcycle equipment at the EICMA show in Milan,…
-
Business – JPMS is establishing itself as the benchmark trade fair for motorcycle pros –
JPMS is establishing itself as the benchmark trade fair for motorcycle pros After Avignon and Montpellier, the 3rd edition of the JPMS was held this…
-
BMW wants to develop its image as a manufacturer of motorcycle equipment Thanks to the S1000RR and F800R, the image of BMW Motorrad is no longer limited…
-
BMW wants to develop its image as a manufacturer of motorcycle equipment Thanks to the S1000RR and F800R, the image of BMW Motorrad is no longer limited…
-
Business – A new entrant in the motorcycle show war –
A new entrant in the motorcycle show war Four months before the Mondial, the motorcycle show war intensified with the arrival in 2006 of the Paris Moto…
-
Road safety – Motorcycle and scooter equipment: insurers are investigating –
Motorcycle and scooter equipment: insurers are investigating The Assureurs Prevention association and the GEMA Prevention group conducted a survey among…