Business – Motorsports motorbikes generate € 2.3 billion in turnover in France –

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Motorsports motorsports generate 2.3 billion euros in turnover in France

Business - Motorsports motorbikes generate € 2.3 billion in turnover in France -

Dangerous, unnecessary and polluting for some, motor sports continue to draw crowds around the circuits and are therefore engines of growth.. This is what the automobile and motorcycle federations underline by relying on the first "economic barometer of motorized sports activities". Explanations.

This is a first: the economic activity of French motor and motor sports is measured by an audit firm – Ernst & Young Global Limited (EY) – in order to draw up a precise assessment of the income generated by this sector which represents no less 160,000 licensees (including around 100,000 motorcyclists) and 16 disciplines (including nine for motorcycles).

  • MNC special file :

The objective of this first economic barometer of motorsports – described by its authors as "realistic and responsible" – is to quantify the economic weight of motorsports, both in terms of jobs and hard cash – therefore taxed! – in terms of tourist activities (accommodation and meals linked to major events) and activities in the regions, such as cross country circuits in rural areas.

With the idea of ​​promoting the strengths of motorized activities to counterbalance its flaws vilified by its detractors, particularly in terms of noise and pollution. It is not always easy to grasp the interest of running overpowered, noisy and fuel-hungry motorcycles and cars in circles at a time when the energy transition occupies all the debates….

2.3 billion euros in turnover and 510 million in added value

And to mark the spirits, nothing like high-sounding numbers supposed to command respect … The refractory to motor sports – your 20-year-old niece who considers motorcycle racing "stupid" and your neighbor "vegan-eco-bobo" for whom the Dakar and Formula 1 are real health scandals – will they be sensitive to it ?

Business - Motorsports motorbikes generate € 2.3 billion in turnover in France -

"With a turnover of 2.3 billion euros, motorsports constitute a major sports and leisure sector in France, halfway between the 7.5 billion euros made by professional football and the 1.5 billion euros in turnover driven by the golf industry ", indicates this report produced in collaboration with the Ministry of Sports, the French Federation of Motorcycling (FFM), the French Federation of Motorsport ( FFSSA) and the National Group of Automotive Circuits and Industrial Test Centers (GNCACEI).

This large sum comes in almost equal parts from manufacturers ("18.5%") and circuits ("17.1%"), but also from mechanical activity centers ("11.8%"), teams ( "11.3%") and tourism linked to major events ("6.1%"). Motorcycle and car clubs participate respectively at "3.1%" and "9.6%" in this wealth creation (table below).

In terms of jobs, motorsports would support – directly or indirectly – some "13,500 people", while the added value of the entire motorsport ecosystem would reach "510 million euros". Finally, the amount of tax and social contributions paid by its players is estimated at "233 million euros".

Business - Motorsports motorbikes generate € 2.3 billion in turnover in France -

MNC regrets, however, that the contributions of the auto and motorcycle sectors are not better distinguished, so as to understand the exact share attributable to motorized two-wheelers. But this choice is explained by the desire to bring together all motor sports under the same banner to give them more weight..

"Up 20% over the last ten years, the number of licensees exceeds, for example, that posted by the French Cycling Federation (119,280 in 2018 according to the FFC) or by the French Ski Federation (124,000 in 2018)" , are proud of the motorcycle and car federations by joyfully mixing ace of the steering wheel and virtuosos of the handlebars.

Yet these are two distinct worlds, despite their common "engine": this would amount to counting all the players in the sports played with a racket, without distinguishing between tennis, ping-pong or badminton….

Motorsports as models of safety and consumption ?!

Le Journal moto du Net is also shared upon reading certain statements in this 28-page report: "thanks to technological innovations developed for racing and / or proven on competition circuits, the industry is particularly involved in reducing fuel consumption. carbon footprint of production vehicles as well as the strengthening of safety conditions on French roads ".

Business - Motorsports motorbikes generate € 2.3 billion in turnover in France -

As racing prototypes have little to do with production vehicles, this technological parallel is difficult to grasp: no racing motorcycle, for example, uses ABS, while the most important safety advances of modern motorcycles concern precisely the brake assist systems – now tilt sensitive !

In addition, citing competition as a vector of "reduction of the carbon footprint" can make you smile: MotoGP consume around 20 liters per 100 km and Formula 1 in … 45 liters / 100 km. They also use carefully refined high octane gasoline, which is more fuel efficient than unleaded commercially available..

For the enthusiasts that we are, these consumptions are reasonable in terms of performance: 280 hp in MotoGP and 1000 hp in F1! But they actually remain disproportionate – and therefore prone to criticism – in the eyes of the general public, especially compared to certain mid-displacement motorcycles that are content with just over 4.5 l / 100 km or small gasoline cars that sip within 6 l / 100 km.

Business - Motorsports motorbikes generate € 2.3 billion in turnover in France -

Fortunately, these considerations in no way weaken the popular enthusiasm aroused by motor sports: "1.4 million" fans of 2 and 4-wheel motor racing cars attend the dozen major events organized every year. in France, including 206,000 during the three days of the French Moto GP at Le Mans (72) !

Other motorcycle competitions are also actively involved in the significant economic benefits identified by this barometer: the Enduro du Touquet (300,000 spectators), the 24H Moto du Mans (75,000) or the Supercross de Bercy (33,000).

These successes in dating are the best response to the contemptors of motor sports, who too often neglect the essential aspect of car and motorcycle competition: the talent of the man at the controls of the machine. The proof again this year with the exceptional Fabio Quartararo in MotoGP !

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