Peugeot Scooters progresses by 95% … in China
Faced with the decline in European markets, Peugeot Scooters is delighted with its strong breakthrough in China, the second largest market in the world after India: the sales of the Sino-Franche-Comte manufacturer in the Middle Kingdom increased by "95% in 2013 "thanks to the launch of the Kisbee 100, Citystar 200, Streetzone 100 and Speedfight 125.
Faced with the, Peugeot Scooters is delighted with its strong breakthrough in China, the second largest market in the world after India: the sales of the Sino-Franche-Comte manufacturer in the Middle Kingdom increased by "95% in 2013" thanks to the launch Kisbee 100, Citystar 200, Streetzone 100 and Speedfight 125.
In 2014, Peugeot Scooters plans a new acceleration in China with the arrival of the – "directly imported from France and which will position itself as the most powerful (37.2 hp) and most luxurious 400 scooter on the market" – and the, the scooter with a neo-retro look that "will embody French elegance and refinement".
2014 objective: "to become the leader of the premium segment in China"
The manufacturer, which recorded a decline in and in France in 2013, intends to consolidate "its upscale strategy initiated with 200, whose engine imported from France and the chassis manufactured locally make it possible to offer the best of European technology. at a very competitive price ".
Peugeot Scooters, which currently has "70 points of sale" in China, plans to double this number in 2014 and double its sales with seven models from 100 to 400 cm3. With a clear objective: "to become the leader of the premium segment in China".
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