Seurat changes to the power of three !
Motorbike enthusiast and founder of SIMA, Marcel Alexis Seurat left his mark on the world of two-wheelers in France. A great name that her granddaughter and her husband proudly take over in their new accessories import company.
The Seurat Saga
|
The visitor entering the new 130 m2 offices of Seurat Power 3 is immediately greeted by the bust with the smiling face of the late Marcel Alexis Seurat: "the name "Seurat" means something in France "", explains Franck-Christofer Javos,"many of our new clients come to us with confidence, having known or worked with Mr. Seurat one day".
For more than forty years (see box opposite), Marcel Seurat was indeed a brilliant motorcyclist: first rider, then importer, pioneer in many fields and inventor of events such as the Bol d’Herbe, in particular , accessories distributor, preparer, but also manager and talent scout.
It was he who set foot in the stirrup of renowned pilots such as Stephane Chambon, David Fretigne, Ludivine Puy and many others: welcoming them to his home in Beaune, the charismatic boss of SIMA accompanied them. more than one on the way to success !
After her death and the change of hands of the company SIMA, her granddaughter Maïte and her husband Franck wanted to take over the accessories activity and create in her honor a new structure called "Seurat Power 3" (for third generation ) whose headquarters are still in Beaune.
A kind of homecoming for the couple who, like the Seurat spouses in 1960, started from a blank sheet in January 2008 with will and passion: the small team of five people is now an importer of Hagon and FG Gubellini shock absorbers, San Remo, Morad and Alpina rims and the important Magura range (handlebars, foams, levers, master cylinders, etc.). A diversified and quality offer grouped in the 450 m2 of the depot !
Regarding the rims, Franck Javos and his team are proud to announce that they own them "nearly 3,000, the largest stock in France", which gives the company"better responsiveness whatever the request !"
Reactivity in unison with an area in which Seurat Power 3 excels: rim shelving. Reserved for old motorcycles, cross-country or supermoto machines and a few contemporary road bikes, this practice requires unique know-how and a trained eye, as Didier Dole, former pilot and trainer for the competition department of SIMA, confirms: "poorly balanced and poorly radiated, a rim will generate parasitic movements on the motorcycle. Our tools and our experience allow us to immediately detect and correct the "runout" and "skipping" present on a rim, and therefore deliver an irreproachable product. On a modern rim, the racking takes about an hour, but it can increase in some cases !", specifies the technician.
This quality of achievement, recognized everywhere, already seems to be bearing fruit since "every day, a new client is added to our file which already has 700 !", rejoice Franck-Christofer Javos and his wife Maïte:"we even have contacts with countries like Belgium and Switzerland".
In addition, offering laser engraving (around € 20 per rim) and preparing suspensions, Seurat Power 3 is also considering extending its services to motorcycle consumables and pilot equipment. And soon the competition ?
"We already have a partnership with a French supermotard team and we are present on the ISDE", explains Maïte,"but we don’t have the will to follow and manage pilots like my grandfather did. Even if of course, this passion for motorcycles in general and competition in particular runs through our veins !"
Anyway, the family flame does not seem ready to be extinguished and the rapid development of the activities of the young company demonstrates the merits of the approach: Seurat Power 3 intends to open soon a website which will resume all its references (nearly 5,000), points of sale and a space dedicated to professionals.
Contact : Z.I. – 21 Rue Jacques Germain, 21420 Savigny-lès-Beaune.
Phone. : 03 80 22 96 68. Web: .
Related articles
-
Business – Disappearance of Jeannine Seurat –
Disappearance of Jeannine Seurat For many enthusiasts in France, Marcel Alexis Seurat and his wife Jeannine were key figures in motorcycling in France….
-
Business – A lively start to 2014 for motorcycles in France – Resumption … but still no power
A lively start to 2014 for motorcycles in France The International Automobile and Motorcycle Union Chamber (CSIAM) brought together the main players in…
-
Business – Full power motorcycles: Ducati’s big offensive on the 100 hp front! – Used DUCATI
Full power motorcycles: Ducati’s big offensive on the 100 hp front ! On the front line of the battle of 100 horses, which will end on January 1, 2016…
-
Business – Marcel Seurat: “Confidence returns!” –
Marcel Seurat: Confidence returns! The importer of MV Agusta, Cagiva and Husqvarna in France, Marcel Seurat, has agreed to give Moto-Net his impressions…
-
Business – MIG goes out of business –
MIG goes out of business In receivership since September 1, the manufacturer of MIG exhausts has just closed its doors, the victim of a change in…
-
Ducati Diavel 1260 S in the driving report: Power bike goes devilish
Ducati Diavel 1260 S in the driving report The new power bike is going crazy Not all motorcycles follow the same pattern. Luckily. Ducati has the courage…
-
Business – Royal Enfields imported into France by the DIP – Occasions ROYAL ENFIELD
The Royal Enfields imported into France by the DIP The DIP company imports Daelim and CPI two-wheelers into France, and distributes its own brand of…
-
Business – Bimota goes out of business … – Occasions BIMOTA
Bimota puts the key under the door… It is now certain: the Italian Bimota, riddled with debt, goes out of business. His disappearance, confirmed by the…
-
Business – Royal Moto France, new Husqvarna importer – HUSQVARNA occasions
Royal Moto France, new Husqvarna importer While SIMA has stopped importing Husqvarna motorcycles (read MNC of February 10, 2011), it is now Royal Moto…
-
Interview Giovanni Castiglioni: the future MV Agusta F4 will be … different ! Site interviewed the big boss of MV Agusta, Giovanni Castiglioni, on the…