Market reports – Positive results for the motorcycle market –

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Positive results for the motorcycle market

Market reports - Positive results for the motorcycle market -

The two-wheeler market is doing well: with 196,618 registrations, 2005 marks an increase of 7% in sales compared to 2004. And unlike the last three years, large engines are actively participating in this increase. !

The 125 cc (accessible to A license holders since October 1, 1998) have experienced a remarkable expansion since 2002, while motorists became aware of the advantages of two-wheelers..

This year, sales of 125 cc reached 85,657 units, an increase of more than 8.1% over 2004 !

In large cubes, after a year 2004 slightly down (read), the milestone of 110,000 registrations was exceeded in 2005 (110,916 exactly), an increase of 6.1%.

Market 125

Three brands share two thirds of the 125 cc market: Piaggio had a good year (+ 6.3%) thanks to its tireless X8, its X9 – 2nd and 4th in sales by model, respectively – and its Vespa LX and PX (read our interview with).

The Italian, with its two brands Piaggio and Vespa, takes away the French leadership from Honda, which had a more disappointing year (-7%, read our interview of) despite a more extensive range: its Varadero trail is 3rd in sales, while that his sporty CBR and his Pantheon scooter also remain in the top 10.

Yamaha was very popular with the French and posted a 17.6% increase in sales compared to 2004. Its Majesty scooter is not only the 125 cc best-selling in France (7,183 units), but also the two-wheeler. no longer sold all sizes and categories combined, thanks in particular to a sacrificed price that some "colleagues" do not fail to deplore (read our interview). As for the new YBR 125, a basic and economical motorcycle, it also had good sales at the end of the year..

For its part, Suzuki (6.5% PDM, read our interview with) had some delivery problems with its Burgman 125 but ended the year with an increase of 12%.

Finally, MBK (4.5% PDM) increases its registrations by 12% while Peugeot (4.2% PDM) impatiently awaits the release of its two new scooters Geopolis and Satelis (read) to revive its sales.

We note that the more exotic brands such as Kymco, Sym or Daelim (which continue to beat their sales records) continue their expansion but still represent less than 10% of the global volume (read our interview with and our interview with).

Scooters still represent more than 60% of sales in France. But the "road", led by the YBR, Varadero and CBR, nibble shares on old-fashioned customs and all-terrain heavily criticized (read in particular).

Large engine market

Yamaha and Suzuki (read our interview with each other for leadership in the over 125 cc market, with more than 21% market share (MPR) each. Only 327 sales separate them at the end of the year … in Suzuki favored The two manufacturers, however, lost 1% of their EBITDA, just equalizing their 2004 sales. On the other hand, Honda, 3rd with 14% of EBITDA, rose 4.8% in terms of sales..

But the most fit Japanese is Kawasaki, 4th with + 9.8% PDM (read our interview). Kawa is taking full advantage of its French bestseller, the Z750, which sold 7,183 copies, and the release in October of its long-awaited ER-6n (1,077 sales in just three months).

The "Western" brands remain however those which record the strongest increases: Triumph + 56% (read), Aprilia + 37.3% (read), Harley-Davidson + 21.2% (read) and BMW +11.4 % (read). But if the Bavarian represents more than 7% of the market and ranks its 1200RT in the top 10, the other brands are struggling to achieve a total of 4 or even 3% of PDM. KTM (read) and Ducati had a less prosperous year, but still remain in the positive.

The four Japanese manufacturers monopolize the sales rankings with their simple, economical and lively medium-capacity roadsters (600 / 650cc) which are still popular with French bikers: Kawasaki Z750, Yamaha Fazer, Suzuki Bandit and Honda Hornet. This trend is reinforced with the arrival on the market of inexpensive roadsters, basic but with an incisive design and worked like the Kawasaki ER-6n, the Yamaha MT-03 or the Suzuki GSR …

Motorcycles with a more assertive "character" also appeal to French buyers, such as the 1700 cc Yamaha MT-01 (33rd best-selling 2005) or the 1050 cc Triumph Speed ​​Triple (nearly 1,100 sales). Likewise, brands that offer original motorcycles like Ducati with its Multistrada and KTM with its Super Duke capture a large number of customers even if high prices limit the number of acquisitions..

Contrary to what is often announced, big sports cars are far from being shunned: the Suzuki GSX-R 1000 is the seventh best-selling model in France with 1798 copies! As for Yamaha’s hypersportive, the R1, it found at the same time 1,625 buyers and is in 11th place of the "+ 125" the most sold since January 2005.

Finally, just like in 125, the large-displacement all-terrain models are losing ground this year..

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