Who are the French bikers? GEMA investigates…
Who are the French bikers? The question calls out to all players in the motorized two-wheeler sector, and in particular insurers wishing to accurately assess the risks they are supposed to cover in the event of a problem..
Who are the French bikers? The question calls out to all players in the motorized two-wheeler sector, and in particular insurers wishing to accurately assess the risks they are supposed to cover in the event of a problem..
Thus, after the study carried out by GE Money Bank in 2004, which had notably shown that one in five bikers was a female biker (read), it is now the turn of the prevention association of the Groupement des entreprises mutuelles. insurance companies (GEMA, which represents in particular MAAF, MACIF, MAIF, Mutuelle des Motards, etc.) to join forces with the TNS Sofres polling institute to carry out "a major study on bikers".
The survey, conducted among 600 users, aims to "draw a portrait of two-wheeler drivers today" to "bring out different user profiles, both in terms of socio-demographic characteristics and equipment. (type of two-wheeler, cubic capacity, etc.), as many uses and driving behavior ", indicates GEMA.
Its results, which will be available at the start of the 2009 school year, should make it possible to analyze "the state of mind of two-wheeler users, the values they associate with their practice (feeling of belonging to a community) and will highlight their expectations in terms of road safety ". Stay connected !
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